Taobao Grocery's New Recruitment and Market Extension
Posachedwapa, mindandanda yantchito pamapulatifomu a chipani chachitatu ikuwonetsa kuti Taobao Grocery ikulemba ntchito opanga mabizinesi (BD) ku Shanghai, makamaka ku Jiading District.Udindo waukulu wa ntchito ndi "kukulitsa ndi kulimbikitsa atsogoleri a gulu la Taocai."Pakadali pano, Taobao Grocery ikukonzekera kukhazikitsidwa ku Shanghai, koma pulogalamu yake ya WeChat mini-programu ndi Taobao sizikuwonetsa magulu ku Shanghai.
Chaka chino, malonda atsopano a e-commerce akhazikitsanso chiyembekezo, ndi zimphona zazikulu za e-commerce monga Alibaba, Meituan, ndi JD.com zikulowanso msika.Retail Circle yaphunzira kuti JD.com idakhazikitsa JD Grocery koyambirira kwa chaka ndipo yayambiranso mtundu wake wakutsogolo wosungira.Meituan Grocery idayambitsanso mapulani ake okulitsa koyambirira kwa chaka chino, ndikukulitsa bizinesi yake kumadera atsopano m'mizinda yachigawo chachiwiri monga Wuhan, Langfang, ndi Suzhou, potero ikukulitsa gawo lake lamsika pamalonda atsopano a e-commerce.
Malinga ndi China Market Research Group, makampaniwa akuyembekezeka kufika pamlingo wa 100 biliyoni pofika chaka cha 2025. Ngakhale kulephera kwa Missfresh, phindu la Dingdong Maicai lapereka chidaliro cha makampani.Chifukwa chake, ndi zimphona za e-commerce zomwe zimalowa pamsika, mpikisano mugawo lazamalonda la e-commerce ukuyembekezeka kukulirakulira.
01 Nkhondo Imalamulira
Malonda a e-commerce atsopano nthawi ina anali njira yapamwamba kwambiri m'mabizinesi.M'makampani, 2012 imadziwika kuti ndi "chaka choyamba cha malonda a e-commerce," omwe ali ndi nsanja zazikulu monga JD.com, SF Express, Alibaba, ndi Suning akupanga nsanja zawo zatsopano.Kuyambira mu 2014, ndikulowa kwa msika waukulu, malonda atsopano a e-commerce adalowa nthawi yachitukuko chofulumira.Deta ikuwonetsa kuti kukula kwa msika wamakampaniwo kudafika 123.07% chaka chimenecho chokha.
Pambuyo pazaka zingapo zachitukuko, njira yatsopano idawonekera mu 2019 ndikuwonjezeka kwa kugula kwamagulu.Panthawiyo, nsanja ngati Meituan Grocery, Dingdong Maicai, ndi Missfresh zidayamba nkhondo zamtengo wapatali.Mpikisanowo unali woopsa kwambiri.Mu 2020, mliriwu udapereka mwayi winanso kwa gawo lazamalonda la e-commerce, msika ukupitilira kukula komanso kuchuluka kwa malonda.
Komabe, pambuyo pa 2021, kukula kwa malonda atsopano a e-commerce kudachepa, ndipo kugawikana kwa magalimoto kunatheratu.Makampani ambiri atsopano a e-commerce adayamba kutsitsa, kutseka masitolo, ndikuchepetsa ntchito zawo.Pambuyo pazaka khumi zachitukuko, makampani ambiri atsopano a e-commerce adayesetsabe kuti apindule.Ziwerengero zikuwonetsa kuti m'munda watsopano wa e-commerce wapakhomo, 88% yamakampani akutaya ndalama, 4% yokha ndiyomwe imaphwanya, ndipo 1% yokha ndiyomwe imapindulitsa.
Chaka chatha chinalinso chovuta pamalonda atsopano a e-commerce, ndikusiya ntchito pafupipafupi komanso kutsekedwa.Missfresh anasiya kugwiritsa ntchito pulogalamu yake, Shihuituan inagwa, Chengxin Youxuan inasinthidwa, ndipo Xingsheng Youxuan anatseka ndikuchotsa antchito.Komabe, kulowa mu 2023, ndi Freshippo kukhala yopindulitsa ndipo Dingdong Maicai adalengeza phindu lake loyamba la GAAP pa Q4 2022, ndipo Meituan Grocery yatsala pang'ono kusweka, malonda atsopano a e-commerce akuwoneka kuti akulowa gawo latsopano lachitukuko.
Kumayambiriro kwa chaka chino, JD Grocery adakhazikitsa mwakachetechete, ndipo Dingdong Maicai adachita msonkhano wa ogulitsa, kukonzekera ntchito zazikulu.Pambuyo pake, Meituan Grocery adalengeza kukula kwake ku Suzhou, ndipo mu Meyi, Taocai adasinthanso kukhala Taobao Grocery, kuphatikiza ntchito yodzitengera yokha tsiku lotsatira Taocai ndi yotumiza ola limodzi ya Taoxianda.Izi zikuwonetsa kuti bizinesi yatsopano ya e-commerce ikusintha.
02 Kuwonetsa Maluso
Mwachiwonekere, kuchokera kukula kwa msika ndi momwe zitukuko zikuyendera, malonda atsopano a e-commerce akuyimira mwayi waukulu.Chifukwa chake, nsanja zazikulu zatsopano zikusintha mwachangu kapena kukulitsa mabizinesi awo pagawoli.
JD Grocery Yakhazikitsanso Malo Osungiramo Malo:Retail Circle idaphunzira kuti koyambirira kwa 2016, JD.com idakhazikitsa mapulani amalonda atsopano a e-commerce, koma zotsatira zake zinali zochepa, chitukuko chinali chofunda.Komabe, chaka chino, ndi "chitsitsimutso" chamakampani atsopano a e-commerce, JD.com yathandizira masanjidwe ake pagawoli.Kumayambiriro kwa chaka, JD Grocery adayambitsa mwakachetechete, ndipo posakhalitsa, nyumba zosungiramo zinthu ziwiri zakutsogolo zidayamba kugwira ntchito ku Beijing.
Malo osungiramo katundu akutsogolo, njira yatsopano yogwirira ntchito m'zaka zaposachedwa, imasiyana ndi malo osungiramo zakale omwe ali kutali ndi ogula omwe ali pafupi ndi madera.Izi zimabweretsa mwayi wogula bwino kwa ogula komanso malo okwera komanso ndalama zogwirira ntchito papulatifomu, ndichifukwa chake ambiri amakayikira chitsanzo cha nyumba yosungiramo zinthu zakale.
Kwa JD.com, yokhala ndi capital capital and logistics system yamphamvu, izi ndizochepa.Kukhazikitsanso malo osungiramo zinthu zakutsogolo kumakwaniritsa gawo la JD Grocery lomwe silinafikiridwepo kale, ndikuwapatsa mphamvu zambiri.M'mbuyomu, JD Grocery inkagwira ntchito papulatifomu yophatikiza, kuphatikiza amalonda a chipani chachitatu monga Yonghui Superstores, Dingdong Maicai, Freshippo, Sam's Club, Pagoda, ndi Walmart.
Grocery ya Meituan Ikula Mokulira:Retail Circle idaphunzira kuti Meituan yathandiziranso masanjidwe ake atsopano a e-commerce chaka chino.Kuyambira mwezi wa February, Meituan Grocery yayambiranso dongosolo lake lakukulitsa.Pakadali pano, yakhazikitsa mabizinesi atsopano m'magawo a mizinda yachiwiri ngati Wuhan, Langfang, ndi Suzhou, ndikuwonjezera gawo lake pamsika pamalonda atsopano a e-commerce.
Pankhani yazinthu, Meituan Grocery yakulitsa SKU yake.Kupatula masamba ndi zipatso, tsopano imapereka zofunika kwambiri tsiku lililonse, ndi SKU yoposa 3,000.Zambiri zikuwonetsa kuti nyumba zambiri zosungiramo katundu za Meituan zomwe zidatsegulidwa kumene mu 2022 zinali zazikulu zosungiramo zinthu zopitilira 800.Pankhani ya SKU ndi kukula kwa nyumba yosungiramo zinthu, Meituan ili pafupi ndi malo ogulitsira apakati mpaka akulu.
Kuphatikiza apo, Retail Circle idawona kuti posachedwa, Meituan Delivery adalengeza mapulani olimbikitsa njira yolumikizirana pompopompo, mogwirizana ndi SF Express, FlashEx, ndi UU Runner.Mgwirizanowu, wophatikizidwa ndi njira yake yobweretsera ya Meituan, ipanga njira yobweretsera olemera kwa amalonda, zomwe zikuwonetsa zomwe zikuchitika kuyambira pampikisano kupita ku mgwirizano pamakampani ogulitsa pompopompo.
Grocery ya Taobao Imayang'ana Pamsika Wamsika:M'mwezi wa Meyi, Alibaba adaphatikiza nsanja yake ya e-commerce ya Taocai ndi nsanja yake yogulitsira pompopompo Taoxianda, ndikuikweza kukhala Taobao Grocery.
Pakadali pano, tsamba lofikira la pulogalamu ya Taobao lakhazikitsa khomo la Taobao Grocery, ndikupereka "kutumiza kwa ola limodzi" komanso "kudzitengera nokha" ntchito zatsopano zogulitsira ogwiritsa ntchito m'mizinda yopitilira 200 m'dziko lonselo.Kwa nsanja, kuphatikiza mabizinesi okhudzana ndi malonda akumaloko kumatha kukwaniritsa zosowa za ogula nthawi imodzi ndikuwonjezera luso lawo logula.
Panthawi imodzimodziyo, kuphatikiza mabizinesi okhudzana ndi malonda am'deralo kungathe kupeŵa kufalikira kwa magalimoto komanso kuchepetsa ndalama zobweretsera ndi zogula.M'mbuyomu, wamkulu wa Taobao Grocery adanena kuti chifukwa chachikulu chophatikizira ndikukweza ndikupangitsa Taobao Grocery kukhala yotsika mtengo, yatsopano, komanso yosavuta kwa ogula.Kuphatikiza apo, kwa Taobao, izi zimapititsa patsogolo mawonekedwe ake onse a e-commerce ecosystem.
03 Ubwino Umakhalabe Patsogolo
M'zaka zingapo zapitazi, gawo lazamalonda la e-commerce lakhala likutsatira njira yowotcha ndalama komanso kulanda malo.Ndalama zikachepa, ogwiritsa ntchito amakonda kubwerera kumasitolo akuluakulu osagwiritsa ntchito intaneti.Chifukwa chake, momwe mungasungire phindu lokhazikika yakhala nkhani yosatha kumakampani atsopano a e-commerce.Pomwe malonda atsopano a e-commerce ayambanso, Retail Circle ikukhulupirira kuti mpikisano watsopano udzasintha kuchoka pamtengo kupita ku khalidwe pazifukwa ziwiri:
Choyamba, pamene msika umakhala wolamulidwa kwambiri, nkhondo zamtengo wapatali sizilinso zoyenera ku malo atsopano a msika.Retail Circle idaphunzira kuti kuyambira kumapeto kwa 2020, State Administration for Market Regulation ndi Unduna wa Zamalonda adapereka "zoletsa zisanu ndi zinayi" pa kugula kwamagulu, kuwongolera mosamalitsa machitidwe monga kutaya mitengo, chinyengo chamitengo, kukweza mitengo, ndi chinyengo chamitengo.Zithunzi monga "kugula masamba pa senti imodzi" kapena "kugula masamba otsika mtengo" zasowa pang'onopang'ono.Ndi maphunziro am'mbuyomu, osewera atsopano a e-commerce omwe alowanso pamsika asiya njira za "mitengo yotsika" ngakhale njira zawo zakukulira sizisintha.Mpikisano watsopano udzakhala wokhudza yemwe angapereke ntchito yabwino komanso zinthu zapamwamba kwambiri.
Chachiwiri, kupititsa patsogolo kagwiritsidwe ntchito ka zinthu kumapangitsa ogula kuti azitsatira kwambiri zinthu zabwino.Ndi zosintha zamoyo komanso kusintha kwa kagwiritsidwe ntchito kazinthu, ogula amafunafuna kusavuta, thanzi, komanso kusungitsa chilengedwe, zomwe zimapangitsa kuti malonda a e-commerce achuluke mwachangu.Kwa ogula omwe akufuna kukhala ndi moyo wapamwamba, zakudya zabwino komanso chitetezo zikukhala zovuta kwambiri, kukulitsa zosowa zawo zatsiku ndi tsiku.Mapulatifomu atsopano a e-commerce akuyenera kuyang'ana kwambiri zomwe ogula akumana nazo komanso mtundu wazinthu, kuphatikiza pa intaneti komanso pa intaneti mosasunthika kuti awonekere pampikisano.
Kuphatikiza apo, Retail Circle imakhulupirira kuti pazaka zitatu zapitazi, khalidwe la ogula lasinthidwa mobwerezabwereza.Kukula kwa malonda a e-commerce kumavutitsa mashelufu amalonda amtundu wa e-commerce, kutsegulira njira yogwiritsa ntchito mwachidwi komanso mwamalingaliro.Njira zogulitsira pompopompo, pothana ndi zosowa zanthawi yomweyo, zidagwiranso ntchito zofunika panthawi yapadera, pomaliza kupeza niche yawo.
Monga choyimira mtengo wotsika mtengo komanso wofunikira, kugula zinthu zam'golosale kumatha kubweretsa kuchuluka kwa anthu komanso kuyitanitsa mapulatifomu a e-commerce omwe akukumana ndi nkhawa zamagalimoto.Ndi zosintha zamakina azachuma komanso kubwezeredwa kwazakudya zam'tsogolo, kudya zakudya zam'tsogolo kudzakhala malo omenyera nkhondo zimphona.Makampani atsopano a e-commerce adzakumana ndi mpikisano wowopsa m'tsogolomu.
Nthawi yotumiza: Jul-04-2024