Kulemba kwatsopano kwa Taobao ndi Kukula kwa msika
Posachedwa, mndandanda wa ntchito pa nsanja zobwezeretsa wachitatu zikuwonetsa kuti taobao skecyry akulemba bizinesi (Bd) ku Shanghai, makamaka m'chigawo cha Jiang. Udindo wa pulayimale ndi "kukulitsa ndi kulimbikitsa atsogoleri a gulu la anthu a Taocakai." Pakadali pano, wa ku Tabaoo Gracery akukonzekera kukhazikitsa mu Shanghai, koma Wetchat Mini-Pulogalamu ya Tabama sikuwonetsa malo a Gulu ku Shanghai.
Chaka chino, makampani atsopano a E-Commerce asunga chiyembekezo, ndi zimphona zazikulu za e-commerce monga Alibaba, Meituan, ndi JD.com Kulowanso Msika. Cirsoil Cirser yaphunzira kuti JD.com itayambitsa JD Glockery kumayambiriro kwa chaka ndipo kuyambiranso kutsogolo kwake. Metuan Grocery adayambiranso mapulani awo owonjezera chaka chino, kufotokozera bizinesi yake m'malo atsopano m'mizinda yachiwiri yomwe Wuhan, Langfam, ndi shuzhou, ndi shuzhuu, ndikuwonjezera msika.
Malinga ndi Gulu Lofufuzira la China, makampaniwo akutsimikiziridwa kuti afikire pafupifupi 100 biliyoni pofika 2025. Ngakhale kulephera kwa phompho, phindu la dingdong Maicai adalimbikitsa chidaliro cha mafakitale. Chifukwa chake, ndi zimphona za E-Commerce zomwe zikulowetsa msika, mpikisano mu gawo la E-Commerce zatsopano likuyembekezeka kukhala owopsa.
01 The Nkhondo Yankhondo
Pamalonda wa e-commerce kale anali njira yokwera kwambiri padziko lonse lapansi. M'matchalitchi, 2012 imawerengedwa kuti "chaka choyamba cha malonda atsopano," ndi nsanja zazikulu ngati jd.com, sf express, Alibaba, ndi kuwaphika kupanga nsanja zawo zatsopano. Kuyambira mu 2014, ndikulowera pamsika waukulu, malonda atsopano e-commerce adalowa nthawi yayitali. Zambiri zikuwonetsa kuti kuchuluka kwa kuchuluka kwa malonda kumafika 123.07% chaka chimenecho chokha.
Pambuyo pazaka zingapo zotukuka, zomwe zidachitika mu 2019 ndikukwera kwa kugula kwa gulu. Panthawiyo, nsanja ngati meutuan sloccery, dingdong Maicai, ndi Missresh adayamba nkhondo zazikulu. Mpikisano unali wowopsa. Mu 2020, pandocmic idapereka mwayi wina wa gawo la E-Commerce
Komabe, patatha 2021, malonda ochulukitsa ambiri, ndipo kuchuluka kwa magalimoto kunatha. Makampani ambiri atsopano azamalonda adayamba kufika, malo otsekedwa, ndikuchepetsa ntchito zawo. Pakupita zaka pafupifupi zingapo, makampani ambiri amalonda atsopano a E-E-Emmer adalimbanabe kuti akhale opindulitsa. Ziwerengero zikuwonetsa kuti mu gawo latsopano la E-Commerce, makampani 88% akutaya ndalama, 4% yokhayo, ndipo 1% yokha ndi yopindulitsa.
Chaka chatha chinali chovuta kuti pakhale malonda atsopano, omwe ali ndi zipwirikiti pafupipafupi. Missresh adaleka kugwira ntchito yake, Shihoisuan idagwa, Chengxin YoxUAN idasandulika, ndipo Xingtheng Uxuan adatseka ndikuyika ndodo. Komabe, kulowa 2023, ndi matepepo kutembenuza phindu ndi dingdong Maicai polengeza phindu lake loyambirira la Q4 2022, ndi malonda atsopano akumaso kuthyoka.
Kumayambiriro kwa chaka chino, JD Glockery adayambitsa mwakachetechete, ndipo Dingdong Macai adatenga msonkhano wa wogulitsa, kukonzekera ntchito zazikulu. Pambuyo pake, Metuan Grocery adalengeza kuti akukula kwake ku Suzhou, ndipo mu Meyi, tacasi anakwiya kwambiri chifukwa chotsatira chotsatira cha Taobao. Izi zikuwonetsa kuti makampani atsopano a e-commerce akusintha.
Mavuto a 02
Mwachionekere, kuchokera pamsika wamsika ndi mawonekedwe amtsogolo, malonda atsopano amayi amayimira mwayi wofunikira. Chifukwa chake, nsanja zazikulu zatsopano zikusinthasintha kapena kukulitsa mapangidwe awo a bizinesi mu gawo ili.
JD Glocker Coursuted Off Toorses:Ciombeler Comber Comber aphunzire kuti kuyambira koyambirira kwa 2016, JD.com adalemba mapulani a malonda atsopano, koma zotsatira zake zinali zochepa, ndikukula kukhala wofunda. Komabe, chaka chino, ndi "chitsitsimutso" cha malonda atsopano azamalonda a E-Commerce, JD.Co.com athandizira mawonekedwe ake mumunda uno. Kumayambiriro kwa chaka, JD Glockery adayambika mwakachetechete, ndipo atangochitika, nyumba zosungiramo zinthu ziwiri zakutsogolo zidayamba kugwira ntchito ku Beijing.
Malo ogulitsira akutsogolo, chofanizira chatsopano m'zaka zaposachedwa, chimasiyana ndi nyumba zosungiramo zinthu zakale zochokera kuzikhalidwe zokhala ndi makampani omwe ali pafupi ndi madera. Izi zimabweretsa zovuta zomwe zimagula kwa ogula komanso malo okwera ndi ndalama zogulirako papulatifomu, ndichifukwa chake ambiri amakhala okayikira chithunzi cha Warehouse.
Kwa jd.com, ndi dongosolo la likulu lamphamvu komanso dongosolo la mapulogalamu, izi zimamuvuta. Kulembetsanso nyumba zakutsogolo zomwe zakwaniritsidwa JD Guccaced Sergment yomwe simunatsegule, kuipatsa mphamvu zambiri. M'mbuyomu, JD Glocker adagwira ntchito papulatifomu yophatikizira, yokhudza amalonda achitatu monga Yongghui Sporstionali, Dingdong Macai, Fvepepo, ndi Wagoda.
Metuwean Grocery akufalikira mwamphamvu:Ciombeler Comber yazindikira kuti Meituan yathandiziraninso malo ake a e-commerce chaka chino. Popeza February, Metuan Grocery adayambiranso mapulani ake. Pakadali pano, yakhazikitsa mabizinesi atsopano m'mizinda yachiwiri ngati WUHAN, Langfang, ndi shuzhou, zowonjezera pamsika wake nawo mu malonda atsopano.
Pazogulitsa, Metuan Grocery watambasula snu. Kuphatikiza pa zamasamba ndi zipatso, tsopano imapereka zofunikira zambiri tsiku lililonse, ndi snu yopitilira 3,000. Zambiri zimawonetsa kuti ambiri a nyumba zosungiramo zinthu zambiri za Meituan. Pankhani ya stu ndi nyumba yosungiramo katundu, Meituan ili pafupi ndi malo ogulitsira kwambiri.
Komanso, Cover Cover Cover yozungulira idawona kuti posachedwa, Meitian akulengeza mapulani kuti alimbikitse Ecosyystem yake yakutsogolo, kutsutsana ndi SF Express, Flashex, ndi Uu Wothamanga. Kugwirizana uku, kuphatikiza ndi dongosolo la Metuan, kudzapanga ma network owonjezera ogulitsa, kuwonetsa kuyerekezera kuchokera ku mpikisano kuti mugwirizane ndi makampani obwera pambuyo pake.
Trecesry Gracery imayang'ana pa rential pompopompo:Mu Meyi, Alibaba adaphatikiza nsanja yake ya E-Commerce ya TOcai ndi nsanja yake yogulitsa taoxianda, kukweza icho ku Tabakao stracery.
Pakadali pano, pulogalamu yoyambira ya Tabaoo idayambitsa khomo la Tabama lolowera ku Tabama, kupereka "kutumiza kwa maola 1" komanso "mautumiki atsopano kwa ogwiritsa ntchito m'mizinda yoposa 200 m'dzikoli. Kwa nsanja, kuphatikiza mabizinesi okhudzana ndi mabizinesi obwezeretsedwanso kumatha kukumana ndi ogula ogula a ogula ndikuwathandizanso kugula.
Nthawi yomweyo, kuphatikiza mabizinesi okhudzana ndi komweko kumatha kupewa kufalikira kwa magalimoto ndikuchepetsa ndalama zoperewera komanso zogula. M'mbuyomu, Mutu wa Tabaoo Grokery adanenanso kuti chifukwa cha maziko a kuphatikiza ndikukweza ndikupanga stracery yotsika mtengo, Fresher, komanso yabwino kwa ogula. Kuphatikiza apo, ku Tabaoo, izi zimathandizanso kusintha kwa e-commercestem ecosystem.
03 Chuma chimakhalabe
M'zaka zochepa zapitazi, gawo la malonda latsopano la E-Commerce nthawi zambiri limatsatira mtundu woyaka ndalama ndi malo. Makamaka othandizira kuchepa, ogwiritsa ntchito amakonda kubwereranso kumalo ogulitsira. Chifukwa chake, momwe mungasungire phindu lakonzedweratu kwakhala nkhani yosatha kwa makampani atsopano a malonda a E-Commerce. Monga mabira atsopano a E-Commerce amatulutsanso, malo ogulitsira amakhulupirira kuti mpikisano watsopano udzasasunthira pamtengo kuti ukhale bwino pazifukwa ziwiri:
Choyamba, ndi msika wokhala woyendetsedwa kwambiri, nkhondo zamtengo sizilinso bwino kwa msika watsopano. Comber Coloil Crourle kuti kuyambira kumapeto kwa 2020, mabungwe a boma aboma adatulutsa "zoletsa zisanu ndi zinayi Zithunzi ngati "kugula masamba kwa mphindi imodzi" kapena "kugula masamba pansi pamtengo wokwera" pang'onopang'ono kwasowa. Ndi maphunziro am'mbuyomu omwe aphunzira, osewera atsopano a E-Commerce akulowa msika udzasiya njira "pamtengo wotsika" ngakhale ngati njira zawo zikusinthika. Kuzungulira kwa mpikisano watsopano kudzakhala kokhudza yemwe angapereke chithandizo chabwino komanso zinthu zapamwamba.
Chachiwiri, kugwiritsa ntchito kukonzanso makasitomala amayendetsa ogula kuti athe kutsatira zinthu zabwino. Ndi zosintha za moyo ndi kufalikira kwa zinthu, ogula ambiri amafuna kusintha, thanzi, komanso kucheza ndi chilengedwe, zomwe zimapangitsa kukwera kwatsopano kwa malonda atsopano. Kwa ogula omwe amatsatira zofunika kwambiri, mtundu wa chakudya ndi chitetezo zikuyamba kuvuta kwambiri, kukulitsa zosowa zawo za tsiku ndi tsiku. Nsanja zatsopano za E-Commerce ziyenera kungoyang'ana pa chogwirira ntchito cha ogula ndi mtundu wazogulitsa, kuphatikizapo palemba komanso kusamvana pa intaneti kuti muime pa mpikisano.
Kuphatikiza apo, malo ogulitsira amakhulupirira kuti pazaka zitatu zapitazi, machitidwe ogula akonzedwa mobwerezabwereza. Kukula kwa malonda amoyo e-commernes, kuyika njira yothetsera vutolo. Maulendo ogulitsa nthawi yomweyo, popita kukakumana ndi zosowa zomwe amafunikira, nawonso adasewera mbali zofunikira panthawi yapadera, pamapeto pake kupeza.
Monga nthumwi yokwanira kugwiritsidwa ntchito, kugula kwa gocescery kumatha kupereka magalimoto ofunikira komanso oyitanitsa nsanja za e-commerce. Ndi zosintha zamakampani zokhala ndi zosintha komanso zowonjezera unyolo, kumwa zakudya zam'tsogolo kudzakhala malo osungirako nyama. Makampani ogulitsa malonda atsopano a e-commerce adzakumana ndi mpikisano woopsa.
Post Nthawi: Jul-04-2024