M'zaka zaposachedwa, makampani otsatsira pompopompo atulukira mwachangu, ndi nsanja za e-commerce komanso nsanja zazifupi zamakanema zomwe zikuyambitsa ntchito zotsatsa. Monga nsanja yotchuka yapa media ku China, CCTV New Media Platform ikufuna kukweza mphamvu zake zothandizira makampani kupanga malonda awo, kupititsa patsogolo mbiri yawo pamsika, komanso kukulitsa chidziwitso chamtundu. Kutenga nawo gawo kwa Hangzhou Hangzhihui Food Co., Ltd. pamwambo wosankha anthu omwe akutsatiridwa pompopompo kumapereka mwayi wowonetsa zakudya zachikhalidwe zaku China komanso zikhalidwe zotsogola zadziko kwa anthu ambiri.
Anthu a ku China nthaŵi zambiri amanena kuti “kukonzekera tsiku kumayamba m’maŵa,” ndipo pankhani ya chakudya cham’maŵa, amaona kuti ndi yofunika kwambiri. Mukadzuka m'mawa, palibe chomwe chimakhutiritsa kuposa dengu la steamer la xiaolongbao wotentha (supu dumplings) patebulo. Pamene chivindikiro cha nthunzi chimakwezedwa, nthunzi yofunda ndi fungo zimagunda mphamvu. Panthawiyi, mabalawa ndi ofewa komanso otentha, ndipo kuluma kumatulutsa msuzi wotentha pa lilime, mwinamwake mphindi yosangalatsa kwambiri ya m'mawa. Kwa anthu aku Hangzhou, xiaolongbao ndi gawo lofunikira pazakudya zam'mawa. Odyera amakhala m'mashopu am'mawa pomwe eni mashopu akuyendayenda m'khamu la anthu atanyamula nthunzi m'manja.
M'zaka zaposachedwa, kukula kwa mizinda ku China komanso kachitidwe ka mabanja ang'onoang'ono kwathandizira kukula kwa malo odyera ndikuwonjezera kuchuluka kwa chakudya chakunja, ndikukulitsa msika wam'mawa. Pamodzi ndi chitukuko chamakampani azakudya omwe adakonzedwa kale, msika wama buns owumitsidwa wawonanso kukula kwakukulu. Ogula ayamba kuvomereza mabazi owumitsidwa, okhala ndi zinthu monga ma dumplings owumitsidwa ndi mipira yampunga wowumitsidwa ndi chisanu zomwe zimadziwika ndi kuvomerezedwa ndi anthu ambiri. Ukadaulo waukadaulo wotseka mwatsopano tsopano umalola ogula kusangalala ndi ma buns okoma kunyumba.
Hangzhou Hangzhihui Food Co., Ltd., akutenga nawo gawo pamwambowu wosankha CCTV New Media, adadzipereka ku ntchito yosunga zakale ndikubweretsa kukoma kwa China padziko lonse lapansi. Kampaniyo yadzipereka kuphatikizira chikhalidwe cha chikhalidwe cha xiaolongbao m'moyo wamakono, kugwiritsa ntchito ukadaulo wamakono kupanga ndi kubweretsa kukoma kwenikweni kwa Hangzhou kwa anthu ambiri. Hangzhihui's xiaolongbao, yomwe yakhala ndi cholowa cha mibadwo itatu ndi zaka 25 ikugwira ntchito m'malo ogulitsa chakudya cham'mawa cha xiaolongbao, yasintha kuchokera pagulu laling'ono kukhala bizinesi yokhazikika. Kampaniyo imayang'ana mozama za mbiri yakale komanso kufunika kwa chikhalidwe cha xiaolongbao, kuphatikiza luso lakale ndiukadaulo wamakono, pogwiritsa ntchito njira zopangidwa ndi manja. Imayang'anitsitsa tsatanetsatane uliwonse ndi kuwongolera bwino, pogwiritsa ntchito ukadaulo wamakono kutseka kutsitsimuka kwa nyama komanso kununkhira kwa ufa, kuwonetsetsa kuti xiaolongbao imasunga kukoma kwa mabazi otenthedwa kumene pomwe ikukumana ndi zofuna za ogula amakono. Ma buns amaperekedwa mwachindunji kwa makasitomala kudzera mu SF Express ozizira unyolo, kuwonetsetsa kuti ogula amalandira xiaolongbao yatsopano kwambiri, ndipo chilichonse chimatumizidwa tsiku lomwelo chomwe chapangidwa.
Pogawana chikhalidwe ndi ukadaulo wa frozen xiaolongbao ndi anthu ambiri, kampaniyo ikufuna kulimbikitsa chikhalidwe chamtundu wa China.
Kuwululidwa kwa Hangzhou Hangzhihui Food Co., Ltd. kutenga nawo gawo pamwambo wosankha wowonera CCTV New Media kumapangitsanso mbiri komanso kuzindikirika kwa Hangzhou xiaolongbao. Pogwiritsa ntchito nsanja yamphamvu iyi, kampaniyo ikuwonetsa mphamvu zake zaukadaulo ndi zabwino zazinthu, kupeza kiyi yotsegula zokonda za ogula ambiri. M'tsogolomu, Hangzhihui idzapitirizabe kutsata makhalidwe a bizinesi moona mtima, kusunga miyambo, ndi kuyang'ana pa kuwongolera khalidwe pa sitepe iliyonse. Kampaniyo yadzipereka kusiya luso la kupanga xiaolongbao, kupitiliza kukonza bwino komanso kupititsa patsogolo chidziwitso chamtundu kuti akhalebe opikisana pamsika.
Nthawi yotumiza: Aug-14-2024