Hema Fresh adalowa nawo JD.com, akuyambitsa omnichanHema Fresh, monga nsanja yatsopano yogulitsira ya Alibaba, nthawi zonse imakopa ogula ndi chitsanzo chake chodzipangira okha komanso zinthu zatsopano zatsopano.

Hema Fresh adalowa nawo JD.com, akuyambitsa omnichanHema Fresh, monga nsanja yatsopano yogulitsira ya Alibaba, nthawi zonse imakopa ogula ndi chitsanzo chake chodzipangira okha komanso zinthu zatsopano zatsopano. Chaka chino, pa chikondwerero cha malonda a Double Eleven, Hema Fresh watenga sitepe yatsopano poyambitsa ndondomeko yake ya omnichannel.
Kulowa kwa Hema Fresh pa JD.com kukuyimira luso lachitukuko. Ndilo sitolo yoyamba ya Hema pa nsanja ya e-commerce kunja kwa Alibaba Group komanso ndi malo ogulitsira oyamba a JD.com pazakudya zatsopano.
Malo ogulitsa odziwika bwino a Hema amagulitsa zinthu zamtundu wake "Hema MAX," kuphatikiza magulu monga zokhwasula-khwasula, zipatso ndi ndiwo zamasamba, nyama ndi nsomba zam'madzi, mkaka ndi zakumwa, mbewu ndi zouma, zowonjezera zaumoyo, zakumwa zodziwika bwino zapakhomo ndi zapadziko lonse lapansi, komanso zapakhomo. zinthu. Pakutumiza, Hema makamaka amagwiritsa ntchito ma courier ndipo amagogomezera kubweretsa bwino. Nthawi zambiri, malamulo omwe amaikidwa pa Hema amatha kuperekedwa tsiku lotsatira. Komabe, pakukwezedwa kwakukulu ndi kuchuluka kwa madongosolo, nthawi yobweretsera imatha kukulitsidwa. Kuphatikiza pa malo ogulitsira odziwika bwino, a Hema akhazikitsanso masitolo ena osapezeka pa intaneti mu gawo la JD la "Ola Limodzi Lotumiza", ndikulonjeza kubweretsa mkati mwa maola 1.5 ndikutumiza kwaulere kwa maoda opitilira 49 yuan. Kulowa kwa Hema mu JD.com kumapereka zosankha zambiri kwa ogwiritsa ntchito a JD ndikuwonjezera kusiyanasiyana ndi mtundu wazinthu papulatifomu.
Kusuntha uku kwa Hema kukuwonetsa njira yake yopangira ntchito zambiri, magulu azinthu zonse, komanso kukulitsa kwa omnichannel. Hema ikupanga zatsopano mumitundu yamabizinesi ndi magulu azogulitsa okhala ndi mitundu ngati Hema Yatsopano, Masitolo a Umembala wa Hema X, ndi Hema Mini, kwinaku akufunafuna mipata yambiri yolumikizana mumatchanelo. Kupatula JD.com, Hema yatsegula masitolo pamapulatifomu ngati WeChat ndi Douyin, kukulitsa njira zake zogulitsa. Hema ikufuna kupanga nsanja yophatikiza moyo wonse kuti ikwaniritse zosowa zosiyanasiyana za ogula.
Mgwirizano wamagulu a Hema wakopa chidwi chamakampani. Kumbali imodzi, Hema ndi JD.com ndi opikisana nawo, makamaka mu gawo lazakudya zatsopano za e-commerce pomwe JD Daojia ndi Hema Fresh ndi osewera ofunikira. Kumbali ina, pali mwayi wogwirizana pakati pawo. JD.com, monga nsanja yodziwika bwino ya e-commerce ku China, ili ndi ogwiritsa ntchito amphamvu; pomwe Hema, monga mtsogoleri wazogulitsa zatsopano, amapereka zinthu zatsopano zatsopano komanso zodzipangira okha. Mgwirizano wawo ukhoza kupangitsa kuti zinthu zigwirizane ndi kusinthana kwa maubwino. Kulowa kwa Hema mu JD.com kumabweretsanso kuchuluka kwa magalimoto ndi ndalama ku JD, kukulitsa chithunzi chake komanso chidziwitso cha ogwiritsa ntchito.
Kulowa kwa Hema Fresh mu JD.com kukuyimira kusintha kwakukulu m'gawo lazakudya zatsopano za e-commerce komanso kufufuza kofunikira pamakampani atsopano ogulitsa. Kugwirizana kumeneku sikumangopatsa ogula njira zambiri zogulira komanso kumabweretsa zatsopano pamakampani ogulitsa zakudya zatsopano. Kukula kwamtsogolo kwa Hema Mwatsopano ndikofunikira kuyembekezera.