Kuunikira "Hot Trend": Kuwunika Kuthekera Kowona ndi Kuchita Bwino kwa Makampani Okonzekera Chakudya
Poona ngati “kutentha kwambiri” kuli ndi chiyembekezo chochuluka osati kungongoganiza chabe, mfundo monga kuthekera koyendetsa mafakitole otsika ndi otsika komanso kuchita bwino kwa kubwereza kwa mafakitale ndikofunikira.Zakudya zomwe zidakonzedwa zidakhala zotentha kwambiri chifukwa cha mliri wa COVID-19, koma sizinapangidwe kwanthawi yapadera.Zakudya zokonzedwa kale zalowa kale m'zakudya zathu za tsiku ndi tsiku, zimakhala ndi malo odyera, ndipo zikusintha madyedwe amakono ndi amtsogolo a anthu aku China.Amayimira kutukuka kwakukulu kwamakampani azakudya.Kupyolera mu malipoti awa, tiphwanya ulalo uliwonse wamakampani azakudya okonzedwa, kuwunika momwe zinthu ziliri pano komanso momwe zakudya zophikidwa ku China zikuchitikira.
Zakudya Zokonzekera = Zida Zazakudya = Zosungira?
Anthu akamakamba za zakudya zokonzedwa kale, zigamulo zoterezi zingabuke.
Makampani omwe akukhudzidwa ndi zakudya zokonzedwa bwino sanasankhe kuti apewe zovuta za anthu izi.Liu Dayong, Wachiwiri kwa Purezidenti wa Zhongyang Gulu komanso General Manager wa Zhongyang Yutianxia, akudziwa bwino nkhawa za ogula pazakudya zomwe zakonzedwa.
“M’mbuyomu, kugwiritsa ntchito zinthu zoteteza m’zakudya zokonzedwa kale kunkachokera ku zofuna za B-end.Chifukwa chakufunika kokonzekera chakudya mwachangu komanso malo ocheperako osungira m'makhitchini, zinthu zomwe zimatha kusungidwa ndi kunyamulidwa kutentha zikugwiritsidwa ntchito, "Liu Dayong adauza Jiemian News.“Chotero, zotetezera ndi zolimbitsa thupi zomwe zimasunga ‘mtundu, fungo, ndi kakomedwe’ kwa nthaŵi yaitali zinali zofunika pa zokometsera zophikira.”
Komabe, mmene zinthu zilili panopa ndi zosiyana.Pamene makampani opanga zakudya ayamba, asinthanso.Zakudya zokonzedwa bwino za alumali zomwe zimafuna zowonjezera zowonjezera kuti zibwezeretse kukoma kwa chakudya ndipo zimagulitsidwa pamtengo wotsika zikutuluka pamsika.Makampaniwa akusintha pang'onopang'ono kupita ku zakudya zozizira zomwe zakonzedwa kutengera kuzizira kwa unyolo.
Kuchepetsa Zotetezera: Momwe Mungasungire Zatsopano?
Lipoti lakuya la 2022 pamakampani azakudya okonzedwa ndi Huaxin Securities lidawonetsanso kuti poyerekeza ndi zida zamadyedwe azikhalidwe, zakudya zokonzedwa zimakhala ndi moyo wamfupi wa alumali komanso zofunikira zapamwamba kuti zikhale zatsopano.Kuphatikiza apo, makasitomala akumunsi amwazikana, ndipo kufunikira kwazinthu kumakhala kosiyanasiyana.Chifukwa chake, kusunga kutsitsimuka komanso kubereka panthawi yake ndizofunikira kwambiri pazakudya zomwe zakonzedwa.
"Pakadali pano, timagwiritsa ntchito unyolo wozizira nthawi yonseyi pazinthu zathu zam'madzi.Izi zimatithandizira kuthetsa kufunikira kwa zoteteza komanso ma antioxidants popanga mapaketi ofananira zokometsera.M'malo mwake, timagwiritsa ntchito zokometsera zochokera ku biologically," adatero Liu Dayong.
Ogula amadziwa bwino zakudya zomwe zaphikidwa mufiriji monga nkhanu, magawo a nsomba zakuda mu nsomba zozizilitsa, ndi nkhuku yophika.Izi tsopano zimagwiritsa ntchito ukadaulo wozizira msanga m'malo mogwiritsa ntchito zosungira zakale kuti zisungidwe.
Mwachitsanzo, pozizira mofulumira, teknoloji yosiyana ndi kuzizira kwachikale kumagwiritsidwa ntchito.
Zakudya zambiri zokonzedwa tsopano zimagwiritsa ntchito ukadaulo wa nayitrogeni wamadzimadzi wozizira kwambiri panthawi yozizira.Nayitrogeni wamadzimadzi, monga mufiriji wotsika kwambiri, amatenga kutentha mwachangu kuti azitha kuzizira kwambiri akakumana ndi chakudya, kufika -18°C.
Kugwiritsa ntchito ukadaulo wozizira wa nayitrogeni wamadzimadzi kumabweretsa osati kungochita bwino komanso kukongola.Ukadaulo umaundana mwachangu madzi kukhala tinthu tating'onoting'ono ta ayezi, kumachepetsa kutayika kwa chinyezi ndikusunga mawonekedwe ndi zakudya zamtengo wapatali.
Mwachitsanzo, nsomba za crayfish zodziwika bwino zimawumitsidwa mwachangu m'chipinda chamadzi cha nayitrogeni kwa mphindi pafupifupi 10 mutatha kuphika ndi zokometsera, ndikutseka kununkhira kwatsopano.Mosiyana ndi izi, njira zachikhalidwe zozizira zimafunika maola 4 mpaka 6 kuti azizizira mpaka -25°C mpaka -30°C.
Momwemonso, nkhuku yophikidwa kuchokera ku mtundu wa Jiawei wa Wens Group imangotenga maola awiri kuchokera kukupha, kuwotcha, kuwiritsa, ndi kuwiritsa mpaka kugwiritsa ntchito ukadaulo wa nayitrogeni woziziritsa mwachangu musanatumize dziko lonse.
Scale and Specialization in Cold Chain Logistics: Ndikofunikira Kuti Zatsopano
Zakudya zokonzeka zikasungidwa ndikusungidwa pogwiritsa ntchito ukadaulo ndikuchoka kufakitale, mpikisano wotsutsana ndi nthawi umayamba.
Msika waku China ndi waukulu, ndipo zakudya zokonzedwa zimafunikira kuthandizidwa ndi dongosolo lozizira lozizira kuti lidutse madera osiyanasiyana.Mwamwayi, kukula kwachangu kwa msika wazakudya wokonzedwa kumapereka mwayi wochulukirapo kumakampani opanga zinthu, ndichifukwa chake makampani ngati Gree ndi SF Express akulowa gawo lazakudya lokonzekera.
Mwachitsanzo, mu Ogasiti chaka chatha, SF Express idalengeza kuti ipereka mayankho kumakampani azakudya omwe akonzedwa, kuphatikiza mayendedwe a thunthu ndi nthambi, ntchito zosungirako zozizira, kutumiza mwachangu, komanso kugawa mzinda womwewo.Kumapeto kwa 2022, Gree wapamwamba adalengeza za ndalama zokwana 50 miliyoni kuti akhazikitse kampani yopanga zida zopangira chakudya, yopereka zida zoziziritsa kukhosi mugawo lozizira.
Gree Group idauza Jiemian News kuti kampaniyo ili ndi zinthu zopitilira 100 zothana ndi zovuta pakuwongolera, kusungirako, ndi kuyika panthawi yopanga.
Malo ozizira opangira zinthu ku China ayenda ulendo wautali asanabweretse "zosavuta" zakudya zomwe zakonzedwa patebulo lanu.
Kuyambira 1998 mpaka 2007, mafakitale ozizira ku China anali atangoyamba kumene.Mpaka chaka cha 2018, makampani azakudya zakumtunda komanso zoyendera zakunja zoziziritsa kukhosi zidayang'ana zida zozizira za B-end.Kuyambira 2020, pansi pazakudya zomwe zakonzedwa, chitukuko chozizira cha China chakula kwambiri, kukula kwapachaka kumapitilira 60% kwa zaka zingapo zotsatizana.
Mwachitsanzo, JD Logistics idakhazikitsa dipatimenti yokonzekera chakudya kumayambiriro kwa 2022, ikuyang'ana kwambiri pakupereka makasitomala amitundu iwiri: khitchini yapakati (ToB) ndi zakudya zokonzedwa (ToC), ndikupanga masanjidwe apadera komanso apadera.
General Manager wa JD Logistics Public Business Division San Ming adati amagawa makasitomala okonzekera zakudya m'mitundu itatu: makampani opangira zinthu zakumtunda, mabizinesi okonzekera chakudya chapakati (kuphatikiza okonza chakudya okonzekera ndi mabizinesi akuya), ndi mafakitale akumunsi (makamaka ogula makasitomala ndi mabizinesi atsopano ogulitsa. ).
Kuti izi zitheke, adapanga chitsanzo chomwe chimapereka ntchito zophatikizika zopangira ndi kugulitsa zogulitsira makhitchini apakati, kuphatikiza kukonza zomanga malo osungiramo chakudya okonzekera, mapaki, ndi mafamu a digito.Kwa C-mapeto, amagwiritsa ntchito njira yogawa mzinda.
Malinga ndi San Ming, kupitilira 95% yazakudya zokonzedwa zimafunikira kugwira ntchito mozizira.Pakugawa kwa mzinda, JD Logistics ilinso ndi mapulani ofananira, kuphatikiza mayankho a mphindi 30, mphindi 45, ndi mphindi 60, komanso mapulani onse operekera.
Pakadali pano, gulu lozizira la JD limagwira ntchito mosungiramo zosungirako zozizira zokwana 100 zokhala ndi zakudya zatsopano, zodzaza mizinda yopitilira 330.Podalira masanjidwe ozizira awa, makasitomala ndi ogula amatha kulandira zakudya zawo zokonzedwa mwachangu, kuonetsetsa kuti zinthuzo zili zatsopano.
Kudzimanga Paokha Unyolo Wozizira: Ubwino ndi Zoipa
Makampani opanga zakudya okonzekera amagwiritsa ntchito njira zosiyanasiyana zopangira unyolo wozizira: ena amadzipangira okha kusungirako kuzizira komanso kuzizira, ena amagwirizana ndi makampani opanga zinthu za chipani chachitatu, ndipo ena amagwiritsa ntchito njira ziwirizi.
Mwachitsanzo, makampani monga Heshi Aquatic ndi Yongji Aquatic makamaka amagwiritsa ntchito kudzibweretsera okha, pamene CP Group yamanga makina ozizira ku Zhanjiang.Gulu la Hengxing Aquatic ndi Wens lasankha kugwirizana ndi Gree Cold Chain.Makampani ambiri ang'onoang'ono ndi apakatikati omwe akukonzekera chakudya ku Zhucheng, Shandong amadalira makampani omwe ali ndi chipani chachitatu.
Pali zabwino ndi zoyipa pakumanga unyolo wanu wozizira.
Makampani omwe akufuna kukulitsa nthawi zambiri amangoganiza zodzimanga chifukwa chakukula.Ubwino wa maunyolo odzipangira okha ndikutha kuwongolera bwino njira yoyendetsera zinthu, kuchepetsa kuopsa kwapang'onopang'ono poyang'anira mosamalitsa zautumiki wamayendedwe.Zimathandizanso kuti anthu azitha kupeza mwachangu zambiri za ogula komanso momwe msika umayendera.
Komabe, kutsika kwa njira zodzipangira tokha ndi kukwera mtengo kokhazikitsira kachitidwe kozizira kamene kakufuna ndalama zambiri.Popanda ndalama zokwanira komanso kuchuluka kwa malamulo othandizira, zitha kusokoneza chitukuko cha kampani.
Kugwiritsa ntchito kasamalidwe ka gulu lachitatu kuli ndi mwayi waukulu kulekanitsa malonda ndi mayendedwe, kulola kampani kuyang'ana kwambiri pa malonda ndikuchepetsa ndalama zogulira.
Kuphatikiza apo, pazakudya zomwe zakonzedwa, makampani opanga zinthu ngati Zhongtong Cold Chain akuchulukirachulukira "zochepa kuposa zonyamula magalimoto" (LTL) ozizira chain Express Express.
M'mawu osavuta, Road Express imagawidwa m'magalimoto odzaza ndi magalimoto ocheperako.Kutengera kuchuluka kwa maoda onyamula katundu, katundu wathunthu amatanthawuza kuyitanitsa konyamula katundu komwe kumadzaza galimoto yonse.
Kayendetsedwe ka katundu wocheperako kuposa wonyamula katundu amafunikira maoda angapo kuti mudzaze galimoto, kuphatikiza katundu wamakasitomala angapo kupita komwe akupita.
Potengera kulemera kwa katundu ndi momwe amagwiritsidwira ntchito, mayendedwe onyamula katundu wathunthu nthawi zambiri amakhala ndi katundu wambiri, nthawi zambiri wopitilira matani atatu, osafunikira kunyamula kwambiri komanso osafunikira kuyimitsidwa mwapadera komanso kusanja paulendo.Katundu wocheperako kuposa mathiraki nthawi zambiri amanyamula katundu wochepera matani atatu, zomwe zimafuna kuchitidwa movutikira komanso mwatsatanetsatane.
M'malo mwake, zonyamula katundu wocheperako, poyerekeza ndi zonyamula katundu wathunthu, ndi lingaliro lomwe, likagwiritsidwa ntchito pamayendedwe ozizira azakudya zokonzedwa, limalola kuti mitundu yosiyanasiyana yazakudya zokonzedwa kuti zinyamulidwe pamodzi.Ndi njira yosinthika kwambiri yolumikizirana.
“Zakudya zomwe zidakonzedwa kale zimafunikira njira zochepera kuposa zonyamula magalimoto.Kaya ndi misika ya B-end kapena C-end, kufunikira kwamagulu osiyanasiyana azakudya zokonzedwa kukukulirakulira.Makampani azakudya okonzekera akukulitsanso ndikulemeretsa magulu awo, akusintha kuchoka pamagalimoto odzaza magalimoto kupita kumayendedwe ocheperako kuposa magalimoto onyamula katundu, "katswiri wamakampani ozizira aku Zhucheng adauza a Jiemian News.
Komabe, kugwiritsa ntchito zinthu za chipani chachitatu kulinso ndi zovuta zake.Mwachitsanzo, ngati ukadaulo wazidziwitso mulibe, makampani opanga zinthu ndi makasitomala sangathe kugawana zinthu.Izi zikutanthauza kuti makampani azakudya okonzekera sangathe kumvetsetsa momwe msika ukuyendera.
Kodi Tili Patali Bwanji ndi Mitengo Yotsika Yozizira Pazakudya Zokonzekera?
Kuphatikiza apo, kukweza zinthu zoziziritsa kukhosi kumawonjezera mtengo, zomwe zimapangitsa ogula kuganizira ngati kumasuka ndi kukoma kwazakudya zokonzedwa ndizofunika kwambiri.
Makampani angapo okonzekera zakudya omwe adafunsidwa adanenanso kuti kukwera mtengo kwazakudya zokonzedwa pa C-mapeto kumachitika makamaka chifukwa chamitengo yozizira.
Qin Yuming, Secretary-General wa Food Supply Chain Nthambi ya China Federation of Logistics and Purchasing, adauza Jiemian News kuti zomwe zikuchitika pamsika wa C-mapeto ndizodziwika kwambiri, ndipo mitengo yapakati yogulitsira imafika mpaka 20% yamtengo wogulitsa. , kukulitsa kwambiri mtengo wonse.
Mwachitsanzo, mtengo wopangira bokosi la nsomba zoziziritsa pamsika ukhoza kukhala yuan khumi ndi ziwiri zokha, koma ndalama zogulira zoziziritsa kukhosi zimakhalanso pafupifupi ma yuan khumi ndi awiri, zomwe zimapangitsa kuti mtengo womaliza wa bokosi la nsomba zoziziritsa ukhale 30-40 yuan mu. masitolo akuluakulu.Makasitomala amawona kutsika kotsika mtengo makamaka chifukwa chopitilira theka la mtengo wake umachokera kumayendedwe ozizira.Ponseponse, mtengo wazinthu zozizira ndi 40% -60% kuposa momwe zimakhalira nthawi zonse.
Kuti msika wazakudya womwe wakonzedwa ku China upitilize kukula, umafunika njira yoyendera yozizirira."Kupanga makina oziziritsa kukhosi kumatsimikizira malo ogulitsa zakudya zomwe zakonzedwa.Popanda ma netiweki ozizira okhazikika kapena zida zonse, zakudya zokonzedwa sizingagulitsidwe kunja, "atero Qin Yuming.
Ngati mutchera khutu, muwona kuti ndondomeko zaposachedwa pazakudya zoziziritsa kukhosi ndi zakudya zokonzedwanso zikupendekeka.
Malinga ndi ziwerengero zosakwanira, mfundo 52 zokhudzana ndi kuzizira kozizira zidaperekedwa kudziko lonse ku 2022. Guangdong anali woyamba mdziko muno kukhazikitsa miyezo isanu yazakudya zokonzedwa, kuphatikiza "Mafotokozedwe Ogawa Chakudya Chokonzekera" ndi "Okonzeka Malangizo Omanga Malo Opangira Chakudya."
Ndi chithandizo cha mfundo komanso kulowa kwa otenga nawo mbali mwapadera komanso ocheperako, makampani azakudya okonzekera thililiyoni atha kukhwima ndikuphulika.Chifukwa chake, mitengo yozizira ikuyembekezeka kutsika, kubweretsa cholinga cha zakudya "zokoma ndi zotsika mtengo" pafupi.
Nthawi yotumiza: Jul-15-2024