1. Meituan Grocery Akukonzekera Kukhazikitsa ku Hangzhou mu Okutobala
Meituan Grocery akukonzekera kusuntha kwakukulu.
Zambiri zapadera zochokera ku DIGITOWN akuti Meituan Grocery ikhazikitsidwa ku Hangzhou mu Okutobala.Pakadali pano, pamapulatifomu a chipani chachitatu, Meituan Grocery wayamba kulemba ganyu kuti agwire ntchito yopititsa patsogolo malo ndi ogwira ntchito ku Hangzhou, kumadera ambiri.Zolemba zantchito zikuwonetsa makamaka "kukhazikitsidwa kwatsopano kwa mzinda, msika wopanda kanthu, mwayi wambiri."
Ndizofunikira kudziwa kuti m'mbuyomu, panali malipoti a Meituan Grocery akukonzekera kulowa m'mizinda ina ya Kum'mawa kwa China monga Nanjing ndi Wuxi, zomwe zikuwonetsa kuyang'ana kwambiri pakukulitsa kupezeka kwake pamsika waku East China.
Mu February chaka chino, Meituan Grocery adayambiranso dongosolo lake lomwe adayimitsa kale ku Suzhou kuyambira koyambirira kwa chaka chatha ndipo akufuna kukulitsa bizinesi yake yatsopano yamalonda kumizinda yambiri ku East China.
Patangopita nthawi pang'ono, Meituan Grocery adachita nawo msonkhano wamtundu wa "Gathering Momentum for Instant Retail, Technology Empowering Win-Win."Pamsonkhanowo, wamkulu wa bizinesi ya Meituan Grocery a Zhang Jing adati Meituan Grocery ipitiliza kugwiritsa ntchito luso laukadaulo kuti lipititse patsogolo malonda, ndicholinga chothandizira 1,000 omwe akubwera kuti akwaniritse malonda opitilira 10 miliyoni yuan.
Pa Seputembara 12, Meituan adatulutsa kalata yotsegulira yamkati yolengeza za mndandanda watsopano wa chitukuko cha talente ndi kukwezedwa kwa 2023, kulimbikitsa mamanenjala asanu kukhala wachiwiri kwa purezidenti, kuphatikiza Zhang Jing, wamkulu wagawo lagolosale.
Zochita izi zikuwonetsa momveka bwino kuti Meituan amaika kufunikira kwakukulu pabizinesi yake ya golosale ndipo amayembekeza kwambiri, zomwe zikuwonetsa kuti nthawi ndi khama zidzayikidwa popanga bizinesi iyi.
Kuyambira kuchiyambi kwa chaka chino, Meituan Grocery yakhala ikukula mwachangu.Pakadali pano, yakhazikitsa ntchito zatsopano m'magawo a mizinda yachiwiri ngati Wuhan, Langfang, ndi Suzhou, ndikuwonjezera gawo lake pamsika wamabizinesi atsopano a e-commerce.
Pazotsatira, Meituan Grocery yawona kusintha pakuwerengera kwa SKU komanso kukwanilitsa kukwaniritsidwa kwa zinthu m'zaka ziwiri zapitazi.
Ogwiritsa ntchito nthawi zonse a Meituan Grocery angazindikire kuti chaka chino, kuwonjezera pa zokolola zatsopano, nsanja yawonjezera zofunika zosiyanasiyana za tsiku ndi tsiku komanso zinthu zosamalira anthu.Zambiri zikuwonetsa kuti chiwerengero cha SKU cha Meituan Grocery chapitilira 3,000 ndipo chikukulabe.
M'gulu lazokolola zatsopano zokha, Meituan Grocery imadzitamandira ndi ogulitsa 450 mwachindunji, pafupifupi 400 zoyambira zachindunji, ndi malo opitilira 100 opanga zachilengedwe, kuwonetsetsa kuti gwero limakhala lokhazikika.
Pankhani ya kukwaniritsidwa kobweretsera, Meituan Grocery idakonzedwanso kwambiri chaka chatha, ndikudzipangiranso ngati malo ogulitsira achangu amphindi 30.Zambiri zaboma zikuwonetsa kuti kupitilira 80% ya maoda a Meituan Grocery atha kuperekedwa mkati mwa mphindi 30, pomwe mitengo yanthawi yake ikuwonjezeka ndi 40% panthawi yomwe ikukwera kwambiri.
Komabe, n’zodziŵika bwino kuti kufikitsa kufikitsa kwa mphindi 30 n’kovuta.Kuyika kwa Meituan Grocery ngati sitolo yotumizira mwachangu kwa mphindi 30 kumafuna mphamvu zotumizira, zomwe ndi mphamvu ya Meituan.Deta ikuwonetsa kuti mu 2021, Meituan anali ndi okwera 5.27 miliyoni, ndipo mu 2022, chiwerengerochi chinawonjezeka ndi pafupifupi miliyoni imodzi kufika pa 6.24 miliyoni, ndipo nsanjayo inawonjezera okwera 970,000 m'chaka chimodzi.
Chifukwa chake, zikuwonekeratu kuti Meituan Grocery ili ndi mpikisano wamphamvu komanso zabwino pazopereka ndi kutumiza.Pomwe bizinesi ikukulirakulira, Meituan Grocery ipanga mwayi wokulirapo pamakampani atsopano a e-commerce.
2. E-Commerce Yatsopano Imakhala Masewera a Zimphona
Makampani atsopano a e-commerce akumana ndi zovuta zomwe sizinachitikepo zaka ziwiri zapitazi.
Komabe, kuyambira chiyambi cha chaka chino, ndi Freshippo (Hema) ndi Dingdong Maicai akulengeza phindu, makampani akuwoneka kuti alowa mu gawo latsopano lachitukuko, akuwona chiyembekezo chomwe chikuyembekezeredwa kwa nthawi yaitali.
Posakhalitsa, zimphona ngati Alibaba, JD.com, ndi Meituan zidayamba kulimbikitsa ntchito zawo mugawo lazamalonda la e-commerce, zomwe zikuwonetsa kuyamba kwa mpikisano watsopano.
Kuphatikiza pa Meituan Grocery zomwe tazitchula kale, Taobao Grocery ndi JD Grocery akuyang'ana kwambiri mitundu yosungiramo zinthu zaposachedwa komanso yakutsogolo, motsatana.
Ponena za Taobao Grocery, mu Meyi chaka chino, Alibaba adaphatikiza "TaoCaiCai" ndi "TaoXianDa" kukhala "Taobao Grocery."Kuyambira pamenepo, Taobao Grocery yayamba kupereka "zotumiza kunyumba kwa ola limodzi" ndi ntchito "zotenga tsiku lotsatira" pazogulitsa zatsopano m'mizinda yopitilira 200 m'dziko lonselo.
M'mwezi womwewo, "Taobao Grocery" idayambitsa ntchito yama pharmacy ya maola 24, ndikulonjeza kubweretsa kunyumba kwa mphindi 30.Panthawiyo, nthumwi yochokera ku Taobao Grocery idati Taobao Grocery idagwirizana ndi malo ogulitsa mankhwala opitilira 50,000, kuphatikiza Dingdang Kuaiyao, LaoBaiXing, YiFeng, ndi QuanYuanTang, kuti akwaniritse zosowa za tsiku ndi tsiku za ogula.
Komanso mu Meyi, Alibaba adaphatikiza Tmall Supermarket, TaoCaiCai, TaoXianDa, ndi mabizinesi atsopano azakudya kuti apange "Supermarket Business Development Center" mkati mwa magawo ake ogulitsa.
Kusuntha kwa Alibaba kukuwonetsa kuti mabizinesi ake atsopano a e-commerce akukulirakulira.
Kumbali ya JD Grocery, kampaniyo ikubetcha pamtundu wa nyumba yosungiramo katundu womwe nthawi zambiri umanyalanyazidwa.Mu Juni chaka chino, JD.com idakhazikitsa dipatimenti yake ya Innovation Retail ndikuphatikiza mabizinesi ngati Seven Fresh ndi Jingxi Pinpin kukhala bizinesi yodziyimira pawokha, kupititsa patsogolo kasamalidwe kake kakugulitsa pa intaneti ndikuwunika mitundu yatsopano.
Nthawi yotumiza: Jul-04-2024