Pa Seputembara 26, 2022, Shanghai Ziyan Food Co., Ltd. (code code: 603057) idalembedwa bwino pagulu lalikulu la Shanghai Stock Exchange.Chochitikachi chidawonetsa kulowa kwa Ziyan Food, mtundu wotsogola pamsika wankhuku zam'madzi, ndikupanga mawonekedwe atsopano opikisana pamodzi ndi zimphona zitatu zabakha amchere.Chifukwa chake Ziyan Chakudya chakhala gawo lachinayi pamakampani azakudya zam'madzi komanso woyamba m'gawo lazakudya zam'mbali, ndikukhazikitsa "zipilala zinayi" zamphamvu pamsika.
Mwezi watha, Ziyan Food idatulutsa lipoti lake la pachaka la 2023, kujambula ndalama zokwana 1.743 biliyoni, kuwonjezeka kwa 6.48% pachaka, ndi phindu lokwana 180 miliyoni yuan, kuwonjezeka kwakukulu kwa 55.11% chaka chilichonse. -chaka.Tsopano, patatha chaka chimodzi kuchokera pamndandanda wake, mtundu wazaka 34 uwu ukupitilizabe kuwonetsa mphamvu.
Malinga ndi kuyambika kwa mtunduwo, Ziyan Food idachokera ku Sichuan, yomwe idapangidwa ku Jiangsu, ndikukulitsidwa mdziko lonse.Mu 2000, Ziyan Food idalowa mumsika wa Shanghai, ndipo pofika chaka chotsatira, masitolo adapitilira 500, kuphatikiza zigawo za Jiangsu, Zhejiang, ndi Shanghai.Mu 2003, Ziyan adakula mpaka msika wapakati ku China, ndikukweza mtunduwo mosalekeza.Pofika chaka cha 2008, kuchuluka kwa masitolo a Ziyan Food kudaposa 1,000, ndikukwaniritsa kugawa kwathunthu kwazinthu zake.Mu 2014, Ziyan Baiwei Chicken adatsegulidwa kuti azigulitsa ndalama, ndikukulitsa kuchuluka kwa masitolo.Pakadali pano, Ziyan Food ili ndi malo ogulitsira opitilira 6,100 omwe ali pansi pa mtundu wa "Ziyan Baiwei Chicken", akuphimba mizinda yopitilira 200 m'maboma opitilira 20, zigawo zodziyimira pawokha, ndi matauni m'dziko lonselo, kulimbitsa udindo wake monga chotsogola pamsika wapambali waku China.
Kuyika Molondola Kuyambira Pachiyambi: Kulowa Gawo Lokhazikika komanso Lapamwamba
Monga gulu lodziwika muzakudya zaku China, kukoma kokoma kwa chakudya cham'madzi kumapangitsa kuti ogula ambiri azitha kukana.Pakalipano, chakudya cham'madzi chimagawidwa makamaka mu "mbale yam'mbali" chakudya cham'madzi ndi chakudya cham'madzi "chakudya".Yoyamba imayikidwa ngati mbale yoziziritsa pazakudya zazikulu, pomwe yomalizayo imakhala ngati chakudya cham'mawa.
Poyerekeza ndi chakudya cham'madzi "chakudya cham'madzi", "zakudya zam'mbali" zowongoka zimawonetsa nyonga zambiri zomwe zili ndi zabwino zitatu.Choyamba, ndikofunikira kwambiri kwa ogula, chifukwa kufunikira kwa chakudya cham'mbali mwa "mbali" kumakhala kokulirapo komanso pafupipafupi pakudya kwapabanja tsiku lililonse ndi chakudya chamadzulo.Kachiwiri, imagwiritsidwa ntchito pazinthu zambiri, kuphatikiza maphwando abanja, kudya, zokhwasula-khwasula pakati pausiku, ndi zofunikira paulendo.Chachitatu, chimakopa anthu ambiri, kuphatikizapo amuna, akazi, ana, ndi okalamba.
Chotchinga cholowera pagawo lazakudya zam'mbali mwa "mbali" ndichokwera kuposa cha "zakudya zam'madzi" zam'madzi.Zofunika kwambiri pazaluso, kukoma, kutsitsimuka, ndi kuthekera kwazinthu zogulitsira zimatsimikizira kukhazikika kwazinthu, kumapangitsa kuti ogula akhulupirire.
Ziyan Baiwei Chicken adazindikira mwayi wofunikira wamsikawu kuyambira pachiyambi, ndikudziyika pagawo lazakudya zam'mbali.Kuyika mwanzeru kumeneku kumayang'anizana ndi mpikisano wocheperako komanso kumapereka kuthekera kwakukulu.Mu theka loyamba la chaka chino, Ziyan adapitilizabe kupanga komanso kulemeretsa mzere wake wazogulitsa.Kuphatikiza pa kulimbikitsa mbale zamchere zamchere monga Fuqi Feipian, Baiwei Chicken, Vine Pepper Chicken, ndi Ziyan Goose, kampaniyo idayambitsanso mbale zatsopano zozizira monga Sour Soup Fatty Beef, Crisp Pork Feet, Crispy Three Shreds, ndi Bowl Dices Chicken, kumangodzipezera mbiri yabwino nthawi zonse.Kukondera kwa msika waukulu kukuwonetsanso kuthekera kwakukulu kwa msika wa "side dish" wamsika wazakudya zam'madzi.
Kusamalira Zosowa Zamsika: Zatsopano Monga Zofunikira Kwambiri, Zogulitsa Zosanjikizapo Monga Zothandizira
Pamene malingaliro a ogula akusintha, pali kutsindika kwakukulu pa mbiri ya mtundu, khalidwe, ndi kumasuka kwa malonda.Nkhuku ya Ziyan Baiwei, yomwe imadziwika ndi zakudya zake zachikhalidwe za Leshan zochokera ku Sichuan, ikupitilizabe kuphatikizira zakudya zapamwamba zochokera kumadera osiyanasiyana, kuphatikiza zokometsera zochokera ku Sichuan, Guangdong, ndi Hunan.Kampaniyo imayang'ana zamisiri ndi khalidwe kuti apange mbale zapamwamba.
Pozindikira kuti achinyamata amakonda chakudya chofulumira komanso chosavuta kukonzekera, Ziyan adalowa mwachangu pamsika wophika kale.Pogwiritsa ntchito mphamvu zake pakukula kwazinthu, kuwongolera khalidwe, kasamalidwe kazinthu, njira zogulitsa, ndi kasamalidwe ka chidziwitso, Ziyan ali ndi gulu lake lodziimira pa R&D ndi fakitale yapakati.Izi zimapereka mwayi wofunikira pamakampani omwe akubwera pamsika wazakudya zophikidwa kale.Zogulitsa monga Ziyan Kung Pao Chicken, Zigawo Zophika Nkhumba, Nkhuku Zopangira Pamanja, ndi Peppery Pork Belly Chicken ndizokoma, zopangidwa ndi zosakaniza zenizeni, ndipo zimatsindika za thanzi ndi zakudya, kukhala zakudya zotchuka pa chakudya chamadzulo cha banja ndi zakudya zachikondwerero.
Pogwirizana ndi zosowa zamsika, makampani opanga zakudya zam'mbali zam'mbali ali ndi mwayi wachilengedwe.Pakadali pano, Ziyan Food yapanga njira yopangira mitundu yopitilira 100 yazakudya zam'madzi, makamaka zatsopano, zowonjezeredwa ndi zinthu zomwe zidasungidwa kale.Ndi dongosolo lathunthu lowongolera zamtundu wamakampani onse, Ziyan amagwiritsa ntchito maunyolo anzeru kuti apereke zosankha zapamwamba kwambiri komanso kupatsa mphamvu mabizinesi ang'onoang'ono ndi apakatikati.
Kukumbatira Kusintha kwa Digital: Kukonza Njira Zatsopano Zachitukuko cha Makampani
Makampani azakudya alowa munyengo yachitukuko cha digito pakati pakusintha kwa digito.Pogwiritsa ntchito mzere wake wochulukira wazinthu, kuwongolera kwazinthu zopangira zinthu, komanso ubwino wa zomangamanga, Ziyan Food yakhazikitsa njira yoyendetsera bwino kuti iwonetsetse kuti chakudya chimakhala chabwino kuyambira pakugula zinthu zopangira ndi kufufuza, kuwongolera njira zopangira, kuwongolera zoopsa, kuyang'anira zinthu, mpaka kugawa kozizira.
Kuphatikiza apo, Ziyan Food imalimbikitsa kupanga digito komanso mwanzeru poyambitsa nsanja zazikuluzikulu zama data ndi machitidwe angapo amakono owongolera zidziwitso zamagetsi.Izi zapangitsa kuti pakhale njira yoyendetsera bwino yoperekera zinthu komanso kasamalidwe kanzeru kokwanira kudzera muzophatikizika ndi kaphatikizidwe kazinthu zosungiramo katundu.Zotsatira zake ndikugwira ntchito bwino pamakina onse, ndikupangitsa makampani opanga zakudya zam'mbali kukhala njira yatsopano yanzeru, yogwira ntchito bwino, komanso yodalirika, potero ikukulitsa msika wake.
Kugwira Ntchito Pawiri-Channel ndi Kugwirizana Kwamafakitale: Zomveka Bwino Zampikisano ndi Maloto Ogawana Azamalonda
Kuyika, mtundu, ukatswiri, ndi kukhazikika ndizomwe zidzachitike m'makampani azakudya zam'madzi.Chiyambireni kutsegulidwa kwa franchising mu 2014, Ziyan Baiwei Chicken yakula mwachangu, tsopano ikudzitamandira m'masitolo opitilira 6,100 m'dziko lonselo.Pokhala ndi zaka pafupifupi khumi zogwirira ntchito, Ziyan Food ikupitiliza kupanga komanso kukweza.Chikoka cha mtundu wake, mzere wochulukira wazinthu, komanso kutsimikizika kwabwino kumapereka mpikisano waukulu pamakampani azakudya.
Ziyan ali ndi luso lolemba anthu olemba anzawo ntchito, omwe amapereka chithandizo chokwanira kwa ma franchise atsopano, ngakhale omwe alibe chidziwitso.Izi zikuphatikiza kuwunika kwa tsamba ndi kapangidwe kake, maphunziro a ogwira ntchito, njira zotsatsira, zotsatsira, chitsogozo chogwirira ntchito, magwiridwe antchito ogwirizana, maphunziro anzeru, ndi kuwunika kwamabizinesi, kulimbikitsa masomphenya abizinesi ndi gulu.
Kwa malo ogulitsira osagwiritsa ntchito intaneti, Ziyan Food imagwira ntchito m'mafakitole angapo padziko lonse lapansi, kuwonetsetsa kuti zinthu zikuyenda bwino m'masitolo, ndikutsimikizira kukoma ndi chitetezo.Kampaniyo imayendetsanso mosamalitsa zaumoyo wa ogwira ntchito, miyezo yaukhondo, njira zopangira chakudya, kugula, kusungirako, kukonza, kupha tizilombo toyambitsa matenda, komanso ukhondo wachilengedwe.Pazochita zapaintaneti, Ziyan amagwiritsa ntchito nsanja zazikulu zoperekera, mapulogalamu ang'onoang'ono, ndi mayankho am'deralo kuti alimbikitse kugwiritsa ntchito njira zapaintaneti komanso zapaintaneti.
Posachedwa, Ziyan Food yawonetsanso mwayi wake mumgwirizano wamakampani osiyanasiyana, kukulitsa malonda ake ndikukopa makasitomala omwe angakhale nawo uku akukwaniritsa maudindo awo.Mwachitsanzo, pa Marichi 8, Tsiku la Akazi, Ziyan Baiwei Chicken adagwirizana ndi Fenghua kuti awulutse pompopompo, kuphatikiza zakudya zosavuta monga Nsomba Yophika ndi Peppery Crisp Pork yokhala ndi zinthu za Fenghua, zomwe zidayambitsa chipwirikiti chogula.Mu July, Ziyan Baiwei Chicken adagwirizananso ndi masewera a basketball achinyamata "Dunk Youth" Season 3, kulimbikitsa ndi kuchitira umboni kukula kwa maloto a osewera mpira wa basketball.
Pokhala ndi zaka zopitilira 30 zodzipereka komanso mibadwo itatu yolandira cholowa, monga kampani yomwe idalembedwa pagulu pamsika wazakudya zam'mbali, Ziyan Food ikuthokoza chifukwa cha kudalira kwa anthu komanso kuzindikira zamtundu wake komanso mtengo wake.Kupita patsogolo, Ziyan apitilizabe kutsata cholinga chake choyambirira, kutsatira mfundo ya "zosakaniza zabwino + zaluso zabwino = zopangira zabwino," pomwe akupitilizabe kuwunika mphamvu zatsopano zoyendetsera chitukuko chamakampani opanga zakudya ndikupanga zokometsera zotetezeka, zapamwamba, komanso zokhutiritsa. kwa ogula
Nthawi yotumiza: Jul-04-2024