Kuchita Kukupitilira Kutsika, Mtengo Wagawo Wachepa: Kutsika kwa Guangming Dairy Sikungaimitsidwe

Monga Kampani Yokhayo Yotsogola Yamkaka Ikupezeka Pamsonkhano Wachisanu Waubwino Wa China, Guangming Dairy Sanapereke “Khadi Loyenera Lipoti” Loyenera.
Posachedwapa, Guangming Dairy inatulutsa lipoti lake lachitatu la 2023. M'zaka zitatu zoyambirira, kampaniyo inapeza ndalama zokwana 20.664 biliyoni za yuan, kuchepa kwa chaka ndi 3.37%; phindu lonse linali 323 miliyoni yuan, kuchepa kwa chaka ndi chaka ndi 12.67%; pomwe phindu lopeza pambuyo pochotsa zopindula zosabwerezedwa ndi zotayika zidakwera ndi 10.68% pachaka mpaka yuan 312 miliyoni.
Ponena za kuchepa kwa phindu, Guangming Dairy idafotokoza kuti zidachitika makamaka chifukwa cha kuchepa kwapachaka kwa ndalama zapakhomo panthawi yopereka lipoti komanso kutayika kwa mabungwe ake akunja. Komabe, kutayika kwa kampaniyo sizochitika zaposachedwa.
Otsatsa Magwiridwe Ochedwa Pitirizani Kuchoka
Ndizodziwika bwino kuti Guangming Dairy ili ndi zigawo zazikulu zitatu zamabizinesi: kupanga mkaka, kuweta ziweto, ndi mafakitale ena, omwe amapanga ndikugulitsa mkaka watsopano, yogati yatsopano, mkaka wa UHT, yogati ya UHT, zakumwa za lactic acid, ayisikilimu, mkaka wakhanda ndi okalamba. ufa, tchizi, ndi batala. Komabe, malipoti azachuma akuwonetsa momveka bwino kuti kagwiridwe ka mkaka ka kampani kamene kamachokera ku mkaka wamadzimadzi.
Potengera zaka ziwiri zaposachedwa kwambiri zandalama monga zitsanzo, mu 2021 ndi 2022, ndalama zamkaka zidapitilira 85% ya ndalama zonse za Guangming Dairy, pomwe zoweta ndi mafakitale ena zidapereka zosakwana 20%. Mkati mwa gawo la mkaka, mkaka wamadzimadzi umabweretsa ndalama zokwana 17.101 biliyoni ndi yuan biliyoni 16.091, zomwe zimawerengera 58.55% ndi 57.03% ya ndalama zonse, motsatana. Panthawi yomweyi, ndalama zochokera ku mkaka wina zinali 8.48 biliyoni yuan ndi 8 biliyoni, zomwe zimawerengera 29.03% ndi 28.35% ya ndalama zonse, motsatana.
Komabe, m’zaka ziwiri zapitazi, zofuna za mkaka ku China zasintha kwambiri, zomwe zachititsa kuti “pawiri pawiri” kuchepa kwa ndalama zomwe amapeza komanso phindu lonse la Guangming Dairy. Lipoti la 2022 linasonyeza kuti Guangming Dairy inapeza ndalama zokwana 28.215 biliyoni za yuan, kutsika kwa chaka ndi 3.39%; Phindu lonse la eni ake a kampani yomwe idatchulidwa linali yuan 361 miliyoni, kutsika kwapachaka ndi 39.11%, zomwe zikuwonetsa otsika kwambiri kuyambira 2019.
Pambuyo popatula zopindula ndi zotayika zosabwerezedwa, phindu la Guangming Dairy la 2022 latsika ndi 60% pachaka mpaka ma yuan 169 miliyoni okha. Kotala lililonse, phindu la kampaniyo litachotsa zinthu zomwe sizinabwerezedwe mgawo lachinayi la 2022 zidawonetsa kutayika kwa yuan 113 miliyoni, kutayika kwakukulu kotala limodzi pafupifupi zaka 10.
Makamaka, 2022 idakhala chaka choyamba chandalama pansi pa Purezidenti Huang Liming, komanso inali chaka chomwe Guangming Dairy idayamba "kuchepa mphamvu."
Mu 2021, Guangming Dairy idakhazikitsa ndondomeko yoyendetsera ntchito ya 2022, yomwe cholinga chake ndi kupeza ndalama zokwana 31.777 biliyoni za yuan ndi phindu lochokera ku kampani ya makolo ya yuan 670 miliyoni. Komabe, kampaniyo idalephera kukwaniritsa zolinga zake zazaka zonse, kuchuluka kwa ndalama zomwe amapeza ku 88.79% komanso kuchuluka kwa phindu lonse pa 53.88%. Guangming Dairy adalongosola mu lipoti lake lapachaka kuti zifukwa zazikuluzikulu zinali kuchepetsa kukula kwa mkaka, kuwonjezereka kwa mpikisano wamsika, ndi kuchepa kwa ndalama kuchokera ku mkaka wamadzimadzi ndi zinthu zina za mkaka, zomwe zinabweretsa zovuta zazikulu pakugwira ntchito kwa kampaniyo.
Mu lipoti lapachaka la 2022, Guangming Dairy idakhazikitsa zolinga zatsopano za 2023: kuyesetsa kupeza ndalama zonse zokwana 32.05 biliyoni, phindu lochokera kwa omwe ali ndi masheya a yuan 680 miliyoni, komanso kubweza ndalama zochulukirapo kuposa 8%. Ndalama zonse zomwe zakhazikitsidwa mchakachi zidakonzedwa kuti zikhale pafupifupi 1.416 biliyoni.
Kuti akwaniritse zolingazi, Guangming Dairy inanena kuti kampaniyo ipeza ndalama kudzera mu likulu lake ndi njira zopezera ndalama zakunja, kukulitsa njira zopezera ndalama zotsika mtengo, kufulumizitsa chiwongola dzanja, ndikuchepetsa mtengo wogwiritsa ntchito ndalama.
Mwina chifukwa chakuchita bwino kwa njira zochepetsera komanso kukonza zinthu, pofika kumapeto kwa Ogasiti 2023, Guangming Dairy idapereka lipoti lopindulitsa la theka la chaka. Panthawiyi, kampaniyo idapeza ndalama zokwana 14.139 biliyoni, kuchepa pang'ono pachaka kwa 1.88%; phindu lonse linali 338 miliyoni yuan, kuwonjezeka kwa 20.07% chaka ndi chaka; ndipo phindu lonse litachotsa zinthu zosabwerezedwa linali 317 miliyoni yuan, kuwonjezeka kwa chaka ndi 31.03%.
Komabe, pambuyo pa gawo lachitatu la 2023, Guangming Dairy "inasintha kuchoka ku phindu kupita kukutaika," ndi ndalama zomaliza za 64.47% ndi chiwongoladzanja chomaliza cha 47.5%. Mwa kuyankhula kwina, kuti akwaniritse zolinga zake, Guangming Dairy idzafunika kupanga ndalama zokwana pafupifupi 11.4 biliyoni ndi 357 miliyoni yuan pa phindu lonse lapitalo.
Pamene chitsenderezo cha ntchito sichinathetsedwe, ogawa ena ayamba kufunafuna mipata ina. Malinga ndi lipoti lazachuma la 2022, ndalama zogulitsa kuchokera kwa ogulitsa a Guangming Dairy zidafika 20.528 biliyoni ya yuan, kuchepa kwa chaka ndi 3.03%; ndalama zoyendetsera ntchito zinali 17.687 biliyoni ya yuan, kuchepa kwa chaka ndi chaka kwa 6.16%; ndipo malire a phindu lonse adakwera ndi 2.87 peresenti pachaka mpaka 13.84%. Pofika kumapeto kwa 2022, Guangming Dairy inali ndi ogulitsa 456 m'chigawo cha Shanghai, kuwonjezeka kwa 54; kampaniyo inali ndi ogawa 3,603 m'madera ena, kuchepa kwa 199. Ponseponse, chiwerengero cha ogawa cha Guangming Dairy chinachepa ndi 145 mu 2022 yokha.
Pakati pa kuchepa kwa ntchito zake zazikulu komanso kunyamuka kosalekeza kwa ogawa, Guangming Dairy yasankha kupitiliza kukula.
Kuchulukitsa Ndalama Zopangira Mkaka Pamene Mukuvutika Kupewa Nkhani Zachitetezo Chakudya
M'mwezi wa Marichi 2021, Guangming Dairy idalengeza za pulani yopereka ndalama zosagwirizana ndi anthu, ikufuna kukweza ndalama zosaposa 1.93 biliyoni kuchokera kwa osunga ndalama 35.
Guangming Dairy idati ndalama zomwe zapezazo zidzagwiritsidwa ntchito pomanga mafamu a mkaka ndikuwonjezera ndalama zogwirira ntchito. Malinga ndi ndondomekoyi, ndalama zokwana madola 1.355 biliyoni zidzaperekedwa kuzinthu zisanu, kuphatikizapo kumanga famu yowonetsera ng'ombe za mkaka wa 12,000 ku Suixi, Huaibei; famu yowonetsera ng'ombe za mkaka 10,000 ku Zhongwei; famu yowonetsera ng'ombe za mkaka 7,000 ku Funan; famu yowonetsera ng'ombe za mkaka 2,000 ku Hechuan (Phase II); ndi kukulitsidwa kwa famu yoweta ng'ombe za mkaka (Jinshan Dairy Farm).
Patsiku lomwe ndondomeko yoika anthu wamba idalengezedwa, kampani ya Guangming Dairy yomwe ili ndi mwini wake wonse Guangming Animal Husbandry Co., Ltd. idapeza 100% ya Shanghai Dingying Agriculture Co., Ltd. pa yuan 1.8845 miliyoni kuchokera ku Shanghai Dingniu Feed Co., Ltd. , ndi 100% chilungamo cha Dafeng Dingcheng Agriculture Co., Ltd. kwa yuan miliyoni 51.4318.
M'malo mwake, kuchuluka kwa ndalama zogwirira ntchito kumtunda komanso kuphatikizika kwathunthu kwamakampani kumakhala kofala m'makampani a mkaka. Makampani akuluakulu a mkaka monga Yili, Mengniu, Guangming, Junlebao, New Hope, ndi Sanyuan Foods apanga ndalama motsatizana kuti akulitse ulimi wa mkaka kumtunda.
Komabe, monga "wosewera wakale" pagawo la mkaka wosakanizidwa, Guangming Dairy poyamba anali ndi mwayi wapadera. Zimadziwika kuti magwero amkaka amadzi a Guangming anali makamaka m'malo odziwika bwino a nyengo yanyengo yamvula yamvula yabwino kwambiri paulimi wapamwamba kwambiri wa mkaka, womwe umadziwika kuti mkaka wa Guangming Dairy ndi wabwino kwambiri. Koma bizinesi ya mkaka wa pasteurized ili ndi zofunika kwambiri pakutentha ndi mayendedwe, zomwe zimapangitsa kuti zikhale zovuta kulamulira msika wadziko lonse.
Pomwe kufunikira kwa mkaka wosakanizidwa kwachulukira, makampani otsogola a mkaka nawonso alowa m'gawoli. Mu 2017, Mengniu Dairy adakhazikitsa gawo la bizinesi ya mkaka watsopano ndikuyambitsa mtundu wa "Daily Fresh"; mu 2018, Yili Gulu adalenga Gold Label watsopano mkaka mtundu, mwalamulo kulowa otsika kutentha msika msika. Pofika 2023, Nestlé adayambitsanso mkaka watsopano wozizira.
Ngakhale kuchulukirachulukira kwa ndalama zopangira mkaka, Guangming Dairy yakumana ndi zovuta zachitetezo chazakudya mobwerezabwereza. Malinga ndi Xinhua News Agency, mu Seputembala chaka chino, Guangming Dairy idapepesa pagulu patsamba lake lovomerezeka, kutchula zochitika zitatu zoteteza chakudya zomwe zidachitika mu June ndi Julayi.
Akuti, pa June 15, anthu asanu ndi mmodzi m'chigawo cha Yingshang, m'chigawo cha Anhui, adasanza ndi zizindikiro zina atamwa mkaka wa Guangming. Pa Juni 27, Guangming adalemba kalata yopepesa madzi amchere kuchokera ku njira yoyeretsera yomwe imalowa mkaka wa "Youbei". Pa Julayi 20, bungwe la Guangzhou Municipal Administration for Industry and Commerce lidasindikiza zotsatira za gawo lachiwiri la zowunikira zamkaka zomwe zimafalitsidwa m'gawo lachiwiri la 2012, pomwe zinthu za Guangming Dairy zidawonekeranso "pamndandanda wakuda."
Pa nsanja yodandaula ya ogula "Madandaulo a Mphaka Wakuda," ogula ambiri anenapo za zinthu za Guangming Dairy, monga kuwonongeka kwa mkaka, zinthu zakunja, komanso kulephera kukwaniritsa malonjezo. Pofika pa Novembara 3, panali madandaulo 360 okhudzana ndi Guangming Dairy, komanso madandaulo pafupifupi 400 okhudzana ndi ntchito yolembetsa ya Guangming ya "随心订".
Pakafukufuku wamabizinesi mu Seputembala, Guangming Dairy sanayankhe ngakhale mafunso okhudza kugulitsa kwazinthu zatsopano za 30 zomwe zidakhazikitsidwa mu theka loyamba la chaka.
Komabe, kuchepa kwa ndalama za Guangming Dairy ndi phindu lonse lawonekera mwachangu pamsika wamalikulu. Pa tsiku loyamba la malonda atatulutsidwa lipoti lake lachitatu (October 30), mtengo wa katundu wa Guangming Dairy unatsika ndi 5.94%. Pofika kumapeto kwa Novembala 2, masheya ake anali kuchita malonda pa 9.39 yuan pagawo lililonse, kutsika kowonjezereka kwa 57.82% kuchokera pachimake cha 22.26 yuan pagawo lililonse mu 2020, ndipo mtengo wake wonse wamsika watsika mpaka 12.94 biliyoni.
Poganizira zovuta za kuchepa kwa magwiridwe antchito, kugulitsa kosakwanira kwazinthu zazikulu, komanso kukulitsa mpikisano wamakampani, kaya Huang Liming atha kutsogolera Guangming Dairy kubwerera pachimake chake zikuwonekerabe.

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Nthawi yotumiza: Aug-17-2024