Pa Seputembara 7, Chongqing Caishixian Supply Chain Development Co., Ltd.
adawona antchito akugwira ntchito mwadongosolo pamzere wopangira mumsonkhano wokonzekera chakudya.
Pa Okutobala 13, China Hotel Association idatulutsa "Lipoti Lapachaka la 2023 pa Makampani Odyera ku China" pamsonkhano wamtundu wa China Catering Industry Brand 2023. Lipotilo linanena kuti pansi pa zotsatira zophatikizidwa za mphamvu za msika, ndondomeko, ndi miyezo, makampani okonzekera chakudya akulowa mu gawo latsopano la chitukuko choyendetsedwa.
Kuchokera pazakudya zopangira zaulimi, kuweta nyama, ndi usodzi, ndi makina opangira zinthu, mpaka kupanga ndi kupanga, mpaka kuzinthu zozizira zolumikizira zoperekera zakudya ndi zogulitsa - njira zonse zogulitsira zimakhudza mtundu wazinthu. Mabizinesi odyetsera zakudya monga Xibei, Malo Odyera ku Guangzhou, ndi Haidilao ali ndi chidziwitso chanthawi yayitali m'malo ogulitsira komanso maubwino pakupanga kukoma kwazinthu; Opanga zakudya zapadera monga Weizhixiang, Zhenwei Xiaomeiyuan, ndi Maizi Mom apeza mpikisano wosiyanasiyana m'magulu ena ndipo apanga zabwino zambiri; makampani opanga nsanja ngati Hema ndi Dingdong Maicai ali ndi maubwino pazambiri zazikulu za ogula ndipo amatha kumvetsetsa bwino zomwe ogula amachita. Gawo lazakudya zokonzeka pakadali pano ndi malo omwe makampani ambiri akupikisana kwambiri.
B2B ndi B2C "Dual-Engine Drive"
Potsegula paketi ya ma dumplings a nsomba omwe akonzeka kale kuphika, ogwiritsa ntchito amajambula kachidindo ka QR pa chipangizo chophikira chanzeru, chomwe chimawonetsa nthawi yophika ndikuwerengera. Mumphindi zitatu ndi masekondi 50, mbale yotentha yotentha yakonzeka kuperekedwa. Pa Third Space Food Innovation Center ku Qingdao North Station, zakudya zokonzeka komanso zida zanzeru zalowa m'malo mwachitsanzo cha kukhitchini chamanja. Odyera amatha kusankha okha zakudya zomwe zidalongedwa kale monga zophikira zapabanja ndi mawonton a shrimp kuchokera kumalo ozizira, okhala ndi zida zophikira zomwe zimakonzekera bwino chakudyacho motsogozedwa ndi algorithmic, kuyang'ana kwambiri kuphika "kwanzeru".
Zakudya zokonzeka komanso zophikira zanzeru zimachokera ku Qingdao Vision Holdings Group Co., Ltd. "Zosakaniza zosiyanasiyana zimafuna ma curve osiyanasiyana otentha," adatero Mou Wei, Wapampando wa Vision Group, ku Liaowang Dongfang Weekly. Njira yophikira yophikira ya ma dumplings a nsomba idapangidwa mwa kuyesa kangapo kuti mukwaniritse kukoma kwabwino.
"Mlingo wa kubwezeretsanso kukoma kumakhudza mwachindunji mitengo yowombola," adatero Mou Wei. Kuthana ndi zovuta zaposachedwa zazakudya zochepa zodziwika bwino komanso homogeneity yazinthu, kubwezeretsa kukoma ndi nkhani yovuta. Poyerekeza ndi zakudya zamtundu wa microwave kapena zotenthetsera madzi, zakudya zatsopano zokonzeka zopangidwa ndi zida zanzeru zophikira zimakhala zosavuta pomwe zimathandizira kubwezeretsa kakomedwe, ndi mbale zophika ndi zophika zomwe zimabwezeretsa mpaka 90% ya kukoma koyambirira.
"Zipangizo zophikira mwanzeru komanso magwiridwe antchito a digito sizimangowonjezera luso komanso luso komanso zimathandizira luso komanso kusintha kwamabizinesi operekera zakudya," adatero Mou Wei. Amakhulupirira kuti pali kufunikira kwakukulu kwazakudya m'malo ambiri osapatsa zakudya monga malo owoneka bwino, mahotela, ziwonetsero, malo ogulitsira, malo ochitirako ntchito, malo opangira mafuta, zipatala, malo ogulitsira, malo ogulitsa mabuku, ndi malo odyera apaintaneti, omwe amagwirizana bwino ndi zosavuta komanso zachangu. makhalidwe a okonzeka-zakudya.
Yakhazikitsidwa mu 1997, ndalama zonse za Vision Group zidakula ndi kupitilira 30% pachaka mu theka loyamba la 2023, ndikukula kwamabizinesi opitilira 200%, kuwonetsa chitukuko chokhazikika pakati pa B2B ndi B2C.
Padziko lonse lapansi, zimphona zokonzeka ku Japan monga Nichirei ndi Kobe Bussan zimawonetsa "zochokera ku B2B ndikulimba mu B2C." Akatswiri azachuma akuwonetsa kuti makampani aku China omwe amadya chakudya chokonzekera nawonso adakweranso gawo la B2B poyamba, koma chifukwa cha kusintha kwa msika wapadziko lonse lapansi, makampani aku China sangakwanitse kudikirira zaka zambiri kuti gawo la B2B likule lisanakhazikitse gawo la B2C. M'malo mwake, akuyenera kutsata njira ya "dual-engine drive" mu B2B ndi B2C.
Woimira gulu logulitsa zakudya ku Charoen Pokphand Gulu adauza Liaowang Dongfang Weekly kuti: "M'mbuyomu, zakudya zokonzekera zinali mabizinesi a B2B. Tili ndi mafakitale opitilira 20 ku China. Njira za B2C ndi B2B komanso zochitika zazakudya ndizosiyana, zomwe zimafunikira kusintha kwakukulu mubizinesi. "
"Choyamba, pankhani yotsatsa malonda, Gulu la Charoen Pokphand silinapitirize ndi mtundu wa 'Charoen Pokphand Foods' koma linayambitsa mtundu watsopano wa 'Charoen Chef,' kugwirizanitsa mtundu ndi malo omwe akugwiritsidwa ntchito. Mukalowa m'malo odyetsera kunyumba, zakudya zokonzekera zimafunikira kugawidwa bwino m'magulu azakudya monga mbale zam'mbali, mbale zamtengo wapatali, ndi maphunziro akuluakulu, omwe amagawidwa m'ma appetizers, soups, main courses, ndi mchere kuti apange mizere yazinthu kutengera magulu awa, " woyimilirayo anatero.
Kuti akope ogula a B2C, makampani ambiri amayesetsa kupanga zinthu zodziwika bwino.
Kampani ku Shandong yokhazikika pazakudya zokonzeka idayamba kumanga fakitale yake mu 2022 patatha zaka zachitukuko. "Ubwino wa mafakitale a OEM ndi wosagwirizana. Kuti tipeze chakudya chokhazikika komanso chodalirika, tinamanga fakitale yathu,” adatero woimira kampaniyo. Kampaniyo ili ndi chinthu chodziwika bwino pamsika - siginecha zamafuta a nsomba. "Kuyambira posankha nsomba zakuda ngati zopangira mpaka kupanga nyama yopanda mafupa ndikusintha kukoma kwake kuti zigwirizane ndi kukhutitsidwa ndi ogula, tayesera mobwerezabwereza ndikusintha mankhwalawa."
Kampaniyo pakadali pano ikukhazikitsa malo opangira kafukufuku ndi chitukuko ku Chengdu kuti akonzekere kupanga zakudya zokometsera komanso zonunkhira zomwe zimakondedwa ndi achinyamata.
Consumer-Driven Production
Chitsanzo cha "production base + central kitchen + cold chain logistics + catering shops" chomwe chatchulidwa mu National Development and Reform Commission's "Measures for Restoring and Expanding Consumption" ndi kufotokozera momveka bwino momwe makampani okonzekera chakudya amachitira. Zinthu zitatu zomaliza ndizomwe zimagwirizanitsa maziko opanga ndi ogula omaliza.
Mu Epulo 2023, Hema adalengeza kukhazikitsidwa kwa dipatimenti yake yokonzekera chakudya. Mwezi wa May, Hema adagwirizana ndi Shanghai Aisen Meat Food Co., Ltd. Pofuna kuonetsetsa kuti zinthuzo zakhala zatsopano, zinthuzi zimakonzedwa ndikusungidwa mkati mwa maola 24 kuchokera pakulowa mpaka kumalo osungiramo zinthu zomalizidwa. M'miyezi itatu yotsegulira, mndandanda wa "offal" wazakudya zokonzeka adawona kuwonjezeka kwa 20% pamwezi pamwezi.
Kupanga zakudya zamtundu wa "offal" kumafuna kukhazikika kwatsopano. “Zakudya zathu zomwe takonza kale zimagulitsidwa pasanathe tsiku limodzi. Kukonzekera kopangira mapuloteni kumafunikira nthawi yayitali kwambiri, "anatero Chen Huifang, General Manager wa dipatimenti yokonzekera chakudya ku Hema, ku Liaowang Dongfang Weekly. "Chifukwa chakuti zinthu zathu zimakhala ndi nthawi yayitali, malo a fakitale sangadutse makilomita 300. Ma workshop a Hema ndi am'deralo, kotero pali mafakitale ambiri othandizira m'dziko lonselo. Tikuyang'ana njira yatsopano yoperekera zinthu zomwe zimagwirizana ndi zofuna za ogula, zomwe zikuyang'ana pa chitukuko chodziimira komanso kupanga mgwirizano ndi ogulitsa. "
Vuto lochotsa fungo la nsomba za m'madzi muzakudya zokonzeka ndizovutanso popanga. Hema, He's Seafood, ndi Foshan University of Science and Technology apanga limodzi dongosolo losungirako losakhalitsa lomwe limachotsa bwino fungo la nsomba zamadzimadzi, zomwe zimapangitsa kuti pakhale mawonekedwe achifundo komanso opanda kukoma kwa nsomba pambuyo pokonza ndi kuphika kunyumba.
Cold Chain Logistics ndiyofunikira
Zakudya zokonzeka zimayamba kuthamanga molingana ndi nthawi atangochoka kufakitale. Malinga ndi San Ming, General Manager wa JD Logistics Public Business department, kupitilira 95% yazakudya zokonzeka zimafunikira mayendedwe ozizira. Kuyambira 2020, makampani ozizira aku China akukula kwambiri kuposa 60%, kufika pachimake chomwe sichinachitikepo.
Makampani ena okonzekera chakudya amamanga awo osungira ozizira ndi makina ozizira, pamene ena amasankha kugwirizana ndi makampani opangira katundu wachitatu. Opanga zida zambiri zogwirira ntchito komanso zida zogwirira ntchito abweretsa njira zapadera zazakudya zokonzeka.
Pa february 24, 2022, ogwira ntchito pakampani yopanga chakudya ku Liuyang City paki ya sayansi ndiukadaulo yaulimi adasamutsa zakudya zomwe zidakonzeka m'malo ozizira (Chen Zeguang/Chithunzi).
Mu Ogasiti 2022, SF Express idalengeza kuti ipereka mayankho kumakampani okonzekera chakudya, kuphatikiza mayendedwe a trunk line, ntchito zosungiramo zinthu zoziziritsa kukhosi, kutumiza mwachangu, komanso kutumiza mzindawo. Kumapeto kwa 2022, Gree adalengeza za ndalama za yuan 50 miliyoni kuti akhazikitse kampani yopanga zida zokonzekera chakudya, yopereka zida zoziziritsa kukhosi pagawo lazogulitsa. Kampani yatsopanoyo ipanga zinthu zopitilira 100 kuti zipititse patsogolo magwiridwe antchito, kusungirako zinthu, ndikuyika pakupanga chakudya chokonzekera.
Kumayambiriro kwa chaka cha 2022, JD Logistics idakhazikitsa dipatimenti yokonzekera chakudya yomwe ikuyang'ana pazantchito ziwiri: khitchini yapakati (B2B) ndi chakudya chokonzekera (B2C), ndikupanga masanjidwe akulu komanso magawo.
"Vuto lalikulu kwambiri pamayendedwe ozizira ndi mtengo. Poyerekeza ndi zinthu wamba, mitengo yozizira unyolo ndi 40% -60% apamwamba. Kukwera kwamitengo yamayendedwe kumabweretsa kutsika kwamitengo yazinthu. Mwachitsanzo, bokosi la nsomba za sauerkraut likhoza kutengera ma yuan ochepa kuti apange, koma kubweretsa kwa mtunda wautali kumawonjezera ma yuan angapo, zomwe zimapangitsa kuti pakhale mtengo wa 30-40 yuan m'masitolo akuluakulu," woimira kampani yopanga zakudya zokonzeka adauza. Liaowang Dongfang Weekly. "Kuti mukweze msika wazakudya zokonzeka, pamafunika njira yamayendedwe yozizirira. Pamene otenga nawo mbali apadera komanso akulu akulowa pamsika, mitengo yozizira ikuyembekezeka kutsika kwambiri. Ntchito zogulitsira zakudya zikafika pamlingo wofanana ndi wa ku Japan, bizinesi yophikira chakudya chapakhomo idzafika pachimake, zomwe zidzatifikitsa kufupi ndi cholinga cha ‘chokoma ndi chotsika mtengo.’”
Kupita ku "Chain Development"
Cheng Li, Wachiwiri kwa Dean wa Sukulu ya Sayansi ya Chakudya ndi Zomangamanga ku Yunivesite ya Jiangnan, adati makampani okonzekera chakudya amaphatikiza magawo onse akumtunda ndi kumunsi kwa gawo lazakudya ndikuphatikiza pafupifupi matekinoloje onse ofunikira pamakampani azakudya.
"Kukula kokhazikika komanso koyendetsedwa bwino kwamakampani opanga chakudya chokonzekera kumadalira mgwirizano pakati pa mayunivesite, mabizinesi, ndi mabungwe owongolera. Kupyolera mu mgwirizano ndi khama la makampani onse m'mafakitale okonzeka kudya akhoza kukhala ndi thanzi labwino komanso lokhazikika, "anatero Pulofesa Qian He wochokera ku Jiang.
Nthawi yotumiza: Aug-20-2024