M'zaka zaposachedwa, kugula zinthu pa intaneti kwakula kwambiri chifukwa ogula akukhala omasuka kugula zinthu zosiyanasiyana pa intaneti, kuphatikiza zinthu zomwe sizimatentha komanso zimatha kuwonongeka monga chakudya, vinyo, ndi mankhwala.Kusavuta komanso kupulumutsa nthawi kwa kugula pa intaneti kumawonekera, chifukwa kumathandizira ogula kufananiza mitengo mosavuta, kuwerenga ndemanga, ndikupeza zidziwitso zaumwini monga makuponi ndi malingaliro.Kuphatikiza apo, kupita patsogolo kwaukadaulo wazitsulo zoziziritsa kukhosi ndikofunikira kuti pakhale zotetezedwa komanso zodalirika zoperekera zinthu zosagwirizana ndi kutentha, zokhala ndi makina owongolera firiji, zida zowunikira kutentha, ndi zida zopakira zomwe zimawonetsetsa kuti zinthuzo zimakhalabe pamlingo wokwanira kutentha kwanthawi zonse.Pomwe nsanja za e-commerce zikupitilira kupititsa patsogolo zopereka zawo, kuphatikiza njira zobweretsera mwachangu, kachitidwe kogula zinthu zosagwirizana ndi kutentha pa intaneti ikuyembekezeka kupitiliza kukula mu 2023 ndi kupitilira apo.
Kugula kwapa digito kwatsala pang'ono kukhala.
Mu 2023, eMarketer ikupanga kuti malonda a pa intaneti ku United States afikire $160.91 biliyoni, zomwe zikuyimira 11% yazogulitsa zonse.Pofika chaka cha 2026, eMarketer ikuyembekeza chiwonjezeko china chopitilira $235 biliyoni pakugulitsa pa intaneti ku US, zomwe zikuwerengera 15% yamsika wokulirapo waku US.
Kuphatikiza apo, ogula tsopano ali ndi njira zingapo zoyitanitsa chakudya pa intaneti, kuphatikiza zakudya zatsiku ndi tsiku komanso zakudya zapadera ndi zida zazakudya, zomwe zakula kwambiri.Malinga ndi kafukufuku wa Specialty Food Association mu 2022, 76% ya ogula adanenanso kuti akugula zakudya zapadera.
Kuphatikiza apo, lipoti la 2023 lochokera ku Grand View Research likuwonetsa kuti msika wapadziko lonse lapansi woperekera zakudya ukuyembekezeka kukula pamlingo wapachaka wa 15.3% kuyambira 2023 mpaka 2030, kufika $64.3 biliyoni pofika 2030.
Pomwe kutchuka kwa ntchito zogulira pa intaneti ndi zoperekera zakudya zikupitilira kukwera, kufunikira kwa kupita patsogolo kozizira ndikusankha zotengera zoyenera kukuchulukirachulukira kwamakampani ogulitsa pa intaneti omwe akufuna kupereka zinthu zingapo zatsopano komanso zowonongeka.Kusiyanitsa mtundu wanu kungaphatikizepo kusankha choyikapo choyenera kuti muwonetsetse kuti zakudya za e-commerce zimakhalabe zabwino komanso zatsopano zomwe ogula angasankhe okha.
Yang'anani zoyikapo zakudya zokhala ndi zinthu monga mufiriji kapena zosankha zokonzeka mu uvuni, zotsegulira zosavuta komanso zosinthika, komanso zoyikapo zomwe zimakulitsa moyo wa alumali, sizingawonongeke, komanso sizingavute.Kuyika kokwanira kodzitchinjiriza ndikofunikiranso kuti tipewe kuwonongeka, kusunga zinthu zabwino, ndikuwonetsetsa chitetezo kuti chigwiritsidwe ntchito.Ogula akuikanso patsogolo zosankha zomwe zingathe kubwezeretsedwanso komanso kuchepetsa zinyalala.
Pokhala ndi zisankho zambiri zomwe zilipo, ndikofunikira kuti zonse zonyamula zakudya komanso zonyamula zapaulendo zizigwira ntchito limodzi kuti zipereke kusavuta komanso mtundu womwe ogula amapeza kuchokera ku golosale ya digito.
Kusunga kukoma ndi kununkhira kwa vinyo
Kugulitsa vinyo wa e-commerce kumapereka mwayi wokulirapo.Ku United States, gawo la e-commerce pakugulitsa vinyo lidakwera kuchoka pa 0.3 peresenti mu 2018 kufika pafupifupi atatu peresenti mu 2022, ndipo izi zikuyembekezeka kupitiliza kukula.
Kugwiritsa ntchito zopangira zodzitchinjiriza zodzitchinjiriza kungakhudze kwambiri kugula kwa vinyo pa intaneti powonetsetsa kuti katundu wavinyo amatengedwa ndikusungidwa pa kutentha koyenera nthawi yonseyi.
Vinyo ndi chinthu chosavuta chomwe chimakhudzidwa mosavuta ndi kusinthasintha kwa kutentha.Kutentha kwa nthawi yayitali kapena kotsika kwambiri kungayambitse kuwonongeka kapena kutaya kakomedwe ndi kafungo kabwino.
Kupititsa patsogolo kwaukadaulo waukadaulo wozizira kumatha kuwongolera kutentha kwa kutumiza vinyo, kupangitsa ogulitsa vinyo pa intaneti kuti apereke zinthu zambiri kwa makasitomala awo, kuphatikiza mavinyo apamwamba komanso osowa omwe amafunikira kuwongolera mosamala kutentha.Izi zingathandizenso kukhutitsidwa kwamakasitomala ndi kukhulupirika, popeza makasitomala amatha kulandira vinyo omwe ali bwino komanso kukoma monga momwe amafunira.
Kukula kwa ePharma kumayendetsedwa ndi zinthu zosavuta, zotsika mtengo, komanso kupezeka.
Kusavuta kogulira pa intaneti kumagwiranso ntchito pazamankhwala, pomwe pafupifupi 80% ya anthu aku US olumikizidwa ku ePharmacy komanso njira yomwe ikukula molunjika kwa odwala, monga idanenedwera ndi 2022 Grand View Research.
Awa ndi malo enanso pomwe zotengera zoyendetsedwa ndi kutentha ndizofunikira, chifukwa mankhwala ambiri, katemera, ndi mankhwala ena amakhudzidwa ndi kutentha ndipo amatha kutaya mphamvu kapena kukhala wowopsa ngati sasungidwa ndi kunyamulidwa mkati mwa kutentha kwapadera.
Zida zoyikamo monga ma insulated box liners ndi vacuum-insulated panels zimagwira ntchito yofunika kwambiri poteteza mankhwala osamva kutentha, kupereka chitetezo chofunikira kuti awonetsetse kuyenda kotetezeka komanso kusungidwa kwamankhwala munjira yonse yoperekera, kuchokera kwa wopanga mpaka kasitomala womaliza.
Kuwona kufunikira kwa kuyika
Malo atsopano ogulira pa intaneti amafunikira njira yophatikizira yophatikizira yomwe imakwaniritsa zofunikira zamalonda a e-commerce.Zimapitilira kungoyika zinthu m'bokosi lamalata kuti zitumizidwe.
Tiyeni tiyambe ndi pulayimale kapena chakudya phukusi.Zimagwira ntchito yofunika kwambiri pakuchepetsa kuwonongeka pakubereka, kukulitsa moyo wa alumali, komanso kupewa kutayikira.Zimathandizira kwambiri kukopa kwamtundu komanso kupanga chidziwitso chabwino chamakasitomala.Kusankha njira yoyenera yopakira kungakhale chinthu chosankha pakati pa kasitomala wokhutitsidwa yemwe angapitilize kugula kudzera pa e-commerce kapena njira zina zilizonse, ndi kasitomala wokhumudwitsidwa yemwe sangatero.
Izi zimatifikitsa kuzinthu zoteteza, zomwe ndizofunikira kuti muchepetse zinyalala zamapaketi ndikuwonjezera kuyambiranso.Zimatsimikiziranso kuti zinthu zanu zikufika zatsopano komanso zosawonongeka.Komabe, izi zitha kukhala zovuta chifukwa zoyikapo zimasiyana m'magawo osiyanasiyana ndipo zimatha kusintha tsiku lililonse kutengera nyengo komanso mtunda wotumizira.
Kupeza mtundu woyenera ndi kulinganiza kwa zida zoyikamo - osati zochuluka komanso osati zochepa - ndi imodzi mwazovuta zomwe ogulitsa pa intaneti amakumana nazo.
Mukamapanga njira yopangira ma e-commerce, lingalirani izi:
Chitetezo cha katundu -Kugwiritsa ntchito kudzaza opanda kanthu ndikusunga kumateteza malonda anu panthawi yotumiza, sungani dongosolo la phukusi, onjezerani kafotokozedwe kake, ndikuthandizira kuti mutulutse bwino.
Chitetezo cha kutentha - Zopaka zoziziritsa kukhosi zimateteza zinthu zomwe sizingamve kutentha, zimachepetsa kudzaza, ndipo zimatha kuchepetsa ndalama zonyamula katundu.
Mtengo Wogawa- Kutumiza kwa mailosi omaliza kumayimira chimodzi mwazinthu zodula komanso zowononga nthawi yotumizira, zomwe zimawerengera 53% ya mtengo wonse wotumizira, kuphatikiza kukwaniritsidwa.
Kukhathamiritsa kwa Cube - Kachulukidwe ka phukusi ndi chinthu chinanso chofunikira kuchiganizira, makamaka ndi mtengo wotumizira pogwiritsa ntchito kulemera kwake (DIM), njira yamitengo yotengera kuchuluka kwa kulemera ndi kulemera.Kugwiritsa ntchito matumba ang'onoang'ono, odalirika otchinjiriza komanso ma vacuum pazakudya zama e-chakudya kungathandize kuchepetsa kukwera kwa chiwongola dzanja.
Kutsegula zochitika - Ngakhale zolinga zazikulu zonyamula katundu ndi chitetezo ndi kusungidwa, zimagwiranso ntchito ngati kugwirizana kwachindunji kwa ogula mapeto ndi mwayi wopanga mphindi yosaiwalika ya mtundu wanu.
Kupaka kumatenga gawo lofunikira kwambiri pazamalonda a e-commerce.
Kupanga zolongedza bwino zama e-commerce opambana si njira imodzi yokha, ndipo itha kukhala njira yovuta.Pamafunika kuyesayesa kogwirizana kuwonetsetsa kuti mayankho onse oyikapo amagwirira ntchito limodzi mosasunthika, mkati ndi kunja, pomwe akukumana ndi zofunikira zolimba kwambiri zachitetezo ndi kutsata malamulo.
Kutengera mtundu wazinthu zomwe zimapakidwa komanso zinthu monga kukhazikika, kuwongolera kutentha, komanso kukana chinyezi, akatswiri angakulimbikitseni njira yabwino yopakira pazosowa zanu zenizeni.Adzaganiziranso za mtunda wotumizira ndi njira zoyendera, pogwiritsa ntchito njira zoyesera kuwonetsetsa kuti zinthu zimatetezedwa panthawi yonse yotumiza.
Mwachitsanzo, ngati kuwongolera kutentha kumakhala kodetsa nkhawa, makulidwe a TempGuard insulated box liners amatha kusinthidwa kuti akwaniritse ntchito yotentha, pogwiritsa ntchito matenthedwe otenthetsera kutentha kwa tsiku limodzi ndi tsiku limodzi.Njira yobwezeretsanso iyi ikhoza kusinthidwa kukhala yodziwika bwino ndipo ndiyoyenera kugwiritsa ntchito ngati mankhwala ndi zakudya zomwe zimatha kuwonongeka.
Kuphatikiza apo, ndikofunikira kulingalira momwe kulongedza kumayenderana ndi zolinga zokhazikika, zomwe ndizofunikira kwambiri kwa mabizinesi ndi ogula.Kusankha zoyikapo zoyenera kuti muchepetse kutayika kochokera ku zinyalala kumatha kukhala ndi chiyambukiro chachikulu pamayendedwe anu a kaboni mukaganizira momwe zinyalala izi zimakhudzidwira - kuchokera ku mphamvu zomwe zimafunikira popanga zinthu kupita ku mpweya wowonjezera kutentha wopangidwa kuchokera ku zinyalala zotayiramo.
Mpikisano wapaintaneti ukachulukirachulukira, ma brand amatha kudzipatula kudzera pamayankho apamwamba kwambiri omwe amakulitsa zomwe ogula akumana nazo, kuyendetsa bizinesi yobwerezabwereza, kulimbikitsa kukhulupirika, ndikupanga mbiri.
Nthawi yotumiza: Apr-02-2024