Msika ukukula, osewera ambiri akulowa m'munda, ndipo mfundo zabwino zikupitilira, kufulumizitsa kusintha kwa msika wamankhwala O2O.
Posachedwa, kampani yotsogola kwambiri ya SF Express idalowa msika wamankhwala O2O. Ntchito yobweretsera m'deralo ya SF Express yakhazikitsa njira yophatikizira ya "Internet + Healthcare," yomwe ikukhudzana ndi zochitika ziwiri zazikuluzikulu zachipatala: zipatala zatsopano zogulitsira mankhwala komanso pa intaneti. Cholinga chake ndi kupititsa patsogolo luso komanso kuchita bwino pogwiritsa ntchito nsanja zambiri, zolumikizira zonse.
Kutumiza pompopompo, monga chitsanzo chofunikira kwambiri pagawo lazamankhwala la O2O, ndiye chinthu chofunikira kwambiri pamakampani ogulitsa mankhwala atsopano. Malinga ndi zomwe zachitika posachedwa kuchokera ku Zhongkang CMH, msika wamankhwala wa O2O udakula ndi 32% kuyambira Januware mpaka Ogasiti 2023, ndipo malonda adafikira 8 biliyoni. Mapulatifomu monga Meituan, Ele.me, ndi JD amalamulira msika, pomwe ma pharmacy akuluakulu omwe adalembedwa ngati Lao Baixing Pharmacy, Yifeng Pharmacy, ndi Yixin Tang akupitiliza kulimbikitsa ndi kukhathamiritsa njira zawo zapaintaneti.
Panthawi imodzimodziyo, ndondomeko zikupititsa patsogolo chitukuko cha makampani. Monga tanena pa Novembara 6, Shanghai yayamba mapulogalamu oyesa zolipirira mankhwala omwe amaperekedwa ndimankhwala kudzera pamapulatifomu operekera chakudya. Madipatimenti oyenerera ku Shanghai adalumikizana ndi Ele.me ndi Meituan, ndi malo ogulitsa mankhwala ambiri omwe akuphatikizidwa ndi woyendetsa.
Akuti ku Shanghai, poyitanitsa mankhwala okhala ndi "malipiro a inshuwaransi yachipatala" kudzera pa mapulogalamu a Meituan kapena Ele.me, tsambalo liwonetsa kuti malipiro atha kupangidwa kuchokera ku akaunti ya kirediti kadi ya inshuwaransi yazachipatala. Pakadali pano, ma pharmacies ena okha omwe ali ndi zilembo za "medical insurance payment" amavomereza inshuwaransi yachipatala.
Chifukwa chakukula kwa msika, mpikisano pamsika wamankhwala wa O2O ukukulirakulira. Monga nsanja yayikulu kwambiri yobweretsera pompopompo ku China, kulowa kwathunthu kwa SF Express kudzakhudza kwambiri msika wa O2O wamankhwala.
Kukulitsa Mpikisano
Ndi Douyin ndi Kuaishou akutsegulira kugulitsa mankhwala ndipo SF Express ikulowa mumsika wopereka mankhwala pompopompo, kutukuka kwachangu kwa malo ogulitsa mankhwala ndizovuta kwambiri m'masitolo azikhalidwe osapezeka pa intaneti.
Malinga ndi zidziwitso zapagulu, yankho lomwe langotulutsidwa kumene la SF Express likukhudzana ndi momwe zipatala zatsopano zogulitsira zamankhwala komanso zipatala zapaintaneti zimakhalira.
Malinga ndi mabizinesi ogulitsa mankhwala, ntchito yobweretsera yakomweko ya SF Express imalumikiza machitidwe angapo, kuthana ndi zovuta zamayendedwe amakanema ambiri. Imasinthasintha ndi magwiridwe antchito pamapulatifomu osiyanasiyana, kuphatikiza nsanja zobweretsera, nsanja zam'sitolo, ndi nsanja za e-commerce zamankhwala. Yankho lake limakhala ndi mitundu ingapo yokhala ndi zolumikizira zosungiramo zinthu zosungiramo katundu ndi zoperekera, kuthandizira ma pharmacy pakubwezeretsanso, kasamalidwe ka zinthu, ndikuchotsa njira zapakati kuti zithandizire bwino.
Ponena za mpikisano womwe wakula pakupanga mankhwala, wogulitsa mankhwala ku South China adauza atolankhani kuti makampani akuluakulu opanga mankhwala monga Sinopharm Logistics, China Resources Pharmaceutical Logistics, Shanghai Pharmaceutical Logistics, ndi Jiuzhoutong Logistics akadali ndi maudindo akuluakulu. Komabe, kukulitsidwa kwa mabizinesi olumikizana ndi anthu, makamaka omwe akuimiridwa ndi SF Express ndi JD Logistics, sikunganyalanyazidwe.
Kumbali inayi, kuchulukirachulukira kwa mabizinesi akuluakulu m'mabizinesi atsopano ogulitsa mankhwala kukukulitsa chitsenderezo cha kupulumuka kwa magulu onse achilengedwe. Zipatala zapaintaneti za SF Express zimalumikizana mwachindunji ndi nsanja zodziwira matenda pa intaneti, ndikupereka chithandizo chokhazikika cha "kukambirana pa intaneti + kuperekera mankhwala mwachangu," ndikupereka chithandizo chamankhwala chosavuta komanso chothandiza.
Kulowa kwa zimphona ngati SF Express mumsika wamankhwala wa O2O ndikufulumizitsa kusintha kwa malo ogulitsa azikhalidwe kuchokera kuzinthu zoyambira kupita ku chitsanzo cha odwala. Pamene kukula kwamakampani kukucheperachepera, kuyang'ana kuchuluka kwamakasitomala ndi mtengo kumakhala kofunikira. Wogulitsa mankhwala ku Guangdong adati ngakhale malo ogulitsa azikhalidwe amatha kukumana ndi zovuta, ali ndi zida zothana nazo. Malo ogulitsa mankhwala ammudzi amatha kukumana ndi zovuta kwambiri.
Msika Wodzaza
Ngakhale zovuta zapaintaneti zikuchulukirachulukira, malo ogulitsa azikhalidwe akuyankha mwachangu. Kwa makampani ogulitsa mankhwala, omwe amafunikira chitukuko chokhazikika, njira ya zimphona za intaneti zomwe zimalowa pamsika sizikhala zopanda zopinga.
Mu Marichi 2023, State Council General Office idatumiza chidziwitso cha National Development and Reform Commission pa "Njira Zobwezeretsa ndi Kukulitsa Kugwiritsa Ntchito," kutsindika za chitukuko champhamvu cha "Internet + Healthcare" ndikukulitsa zipatala zosiyanasiyana.
Kuphatikiza pakusintha kosalekeza kwa njira zapaintaneti, kuperekera mankhwala kumapeto kwa ntchito kwakhala chinthu chofunikira kwambiri pakukhathamiritsa. Malinga ndi "China Retail Pharmacy O2O Development Report" yotulutsidwa ndi Minet, akuti pofika chaka cha 2030, kuchuluka kwa malo ogulitsa mankhwala O2O kudzakhala 19.2% ya msika wonse, kufika 144.4 biliyoni ya yuan. Woyang'anira zamankhwala m'maiko osiyanasiyana adawonetsa kuti chithandizo chamankhwala cha digito chili ndi kuthekera kwakukulu kwachitukuko chamtsogolo, ndipo makampani akuyenera kudziwa momwe angagwiritsire ntchito chithandizo chamankhwala cha digito kuti apereke chithandizo chosavuta pakuzindikira ndi kuchiza.
Popeza kusintha kwa digito kwakhala kofala, masanjidwe amakanema onse akhala mgwirizano pakati pa ma pharmacies ambiri ogulitsa. Makampani omwe adalembedwa omwe adalowa mu O2O koyambirira awona malonda awo a O2O kawiri mzaka zaposachedwa. Mtunduwo ukakhwima, ma pharmacies ambiri amawona O2O ngati njira yosapeŵeka yamakampani. Kulandira digito kumathandiza mabizinesi kupeza malo atsopano opangira zinthu, kukwaniritsa zosowa zanthawi yomweyo za ogula, ndikupereka chithandizo cholondola chaumoyo.
Makampani opanga mankhwala omwe achitapo kanthu mwachangu ndikuyika ndalama mosalekeza awona kugulitsa kwawo kwa O2O kuwirikiza kawiri mzaka zaposachedwa, pomwe makampani ngati Yifeng, Lao Baixing, ndi Jianzhijia akuwonetsa kukula kopitilira 200 miliyoni yuan. Lipoti lazachuma la Yifeng Pharmacy la 2022 likuwonetsa kuti ili ndi masitolo opitilira 7,000 oyendetsedwa mwachindunji ndi O2O; Lao Baixing Pharmacy inalinso ndi malo ogulitsa 7,876 O2O pofika kumapeto kwa 2022.
Ogwira ntchito m'mafakitale akuwonetsa kuti kulowa kwa SF Express mumsika wamankhwala O2O kumagwirizana ndi momwe bizinesi ilili. Malinga ndi lipoti la SF Holding la Q3 lopeza ndalama, ndalama za SF Holding mu Q3 zinali 64.646 biliyoni ya yuan, ndi phindu lochokera ku kampani ya makolo ya 2.088 biliyoni ya yuan, kuwonjezeka kwa chaka ndi 6.56%. Komabe, ndalama zonse ndi phindu la magawo atatu oyambirira ndipo Q3 inasonyeza kuchepa kwa chaka ndi chaka.
Malinga ndi zidziwitso zazachuma zomwe zikupezeka pagulu, kuchepa kwa ndalama za SF Express kumabwera chifukwa cha ma suppliers ndi mabizinesi apadziko lonse lapansi. Chifukwa cha kutsika kopitilira muyeso ndi mitengo yapadziko lonse lapansi ya ndege ndi nyanja, ndalama zamabizinesi zidatsika ndi 32.69% pachaka.
Mwachindunji, bizinesi ya SF Express imakhala ndi zinthu zotsogola komanso ma chain chain ndi bizinesi yapadziko lonse lapansi. Chigawo chandalama chabizinesi yofulumira chatsika pazaka zitatu zapitazi. Mu 2020, 2021, ndi 2022, ndalama zomwe mabizinesi amapeza zidakwana 58.2%, 48.7%, ndi 39.5% ya ndalama zonse za SF Express, motsatana. Chiŵerengerochi chinakwera kufika pa 45.1% mu theka loyamba la chaka chino.
Pomwe phindu la ntchito zamwambo likupitilirabe kutha ndipo makampani opanga zinthu akulowa gawo latsopano la "nkhondo zamtengo wapatali," SF Express ikukumana ndi kukakamizidwa kwa magwiridwe antchito. Pakati pa mpikisano woopsa, SF Express ikuyang'ana mwayi watsopano wakukula.
Komabe, pamsika wodzaza ndi mankhwala wa O2O, kaya SF Express ikhoza kutenga gawo la msika kuchokera ku zimphona zamakampani monga Meituan ndi Ele.me sizikudziwika. Ogwira ntchito m'mafakitale akuwonetsa kuti SF Express ilibe zabwino pamagalimoto ndi mitengo. Mapulatifomu a chipani chachitatu monga Meituan ndi Ele.me adakulitsa kale zizolowezi za ogula. "Ngati SF Express ingapereke ndalama zothandizira pamitengo, zitha kukopa amalonda ena, koma ngati zingawononge nthawi yayitali, bizinesi yotereyi idzakhala yovuta kuchirikiza."
Kuphatikiza pa mabizinesi omwe tawatchulawa, SF Express imagwiranso ntchito ndi zida zozizira komanso malonda a e-commerce, omwe sanadutse 10% ya ntchito zake zonse. Madera onsewa amakumana ndi mpikisano wamphamvu kuchokera kwa omwe akupikisana nawo monga JD ndi Meituan, zomwe zimapangitsa kuti njira ya SF Express ikhale yovuta.
M'makampani amakono ochita mpikisano, omwe sanafike pachimake, mitundu yamabizinesi ikukula. Ntchito zachikhalidwe zodziyimira pawokha sizokwaniranso kukhalabe ndi mpikisano. Kuti atenge gawo la msika, makampani amafunikira mautumiki osiyanasiyana. Kaya makampani opanga zinthu amatha kugwiritsa ntchito njira zatsopano zogulitsira kuti apange malo atsopano ogwirira ntchito ndi mwayi komanso zovuta.
Nthawi yotumiza: Aug-21-2024