Posachedwa, Ziyan Foods idatulutsa lipoti lake lazachuma chachitatu, ndikuwonetsa mwatsatanetsatane momwe kampaniyo imapangira ndalama komanso kukula kwake. Malinga ndi kafukufukuyu, m'magawo atatu oyamba a 2023, ndalama zomwe kampaniyo idapeza zinali pafupifupi 2.816 biliyoni, zomwe zikuyimira 2.68% chaka ndi chaka. Phindu lonse la eni ake amakampani omwe adatchulidwa linali pafupifupi 341 miliyoni yuan, kukwera ndi 50.03% pachaka. Mgawo lachitatu lokha, phindu lopezeka kwa omwe ali ndi masheya linali yuan 162 miliyoni, zomwe zikuwonetsa kuwonjezeka kwa 44.77% poyerekeza ndi chaka chatha. Ziwerengero zakukula izi zimapereka chidziwitso chozama pakukula kwa Ziyan Foods.
Kukula kosalekeza komwe Ziyan Foods ipeza kumagwirizana kwambiri ndi zomwe akufuna kuchita, makamaka m'njira zogulitsa. Pokhala ndi mayendedwe opangira ma brand ndi maunyolo komanso kufunikira kowonjezereka kwaukadaulo wamakono pakuwongolera makampani, mtundu umodzi wotsatsa mwachindunji sikulinso chisankho choyambirira cha kampani. Zotsatira zake, Ziyan Foods yasintha pang'onopang'ono kukhala njira yogulitsa magawo awiri, kuphatikiza "Company-Distributor-Stores." Kampaniyo yakhazikitsa malo ogulitsa ma franchise m'magawo ofunikira azigawo ndi ma municipalities kudzera mwaogawa, m'malo mwa omwe adayang'anira gulu loyambirira ndi ogulitsa. Netiweki yamitundu iwiriyi imachepetsa nthawi ndi mtengo wokhudzana ndi kupanga ndi kuyang'anira malo ogulitsa ma franchise, kumathandizira kuchepetsa mtengo, kupititsa patsogolo magwiridwe antchito, komanso kukulitsa bizinesi mwachangu.
Kuphatikiza pa mtundu wogawa, Ziyan Foods imasunganso malo ogulitsira 29 m'mizinda monga Shanghai ndi Wuhan. Malo ogulitsirawa amagwiritsidwa ntchito kupanga zithunzi za sitolo, kusonkhanitsa ndemanga za ogula, kusonkhanitsa luso la kasamalidwe, ndi maphunziro. Mosiyana ndi malo ogulitsa ma franchise, Ziyan Foods imayang'anira masitolo ogulitsa mwachindunji, kuwerengera ndalama zogwirizira komanso kupindula ndi phindu la sitolo kwinaku akulipira ndalama zogulira.
M'zaka zaposachedwa, kukwera kwa malonda a e-commerce komanso kukula kwachangu kwa chikhalidwe chotengerako zaperekanso chitsogozo ku Ziyan Foods. Pogwiritsa ntchito mwayi wokulirakulira kwamakampani, kampaniyo yakulitsa kupezeka kwake pamapulatifomu a e-commerce, ndikupanga maukonde osiyanasiyana, osiyanasiyana omwe amaphatikiza malonda a e-commerce, masitolo akuluakulu, ndi mitundu yogulira magulu. Njirayi imakwaniritsa zosowa za ogula amakono ndipo imathandizira kukulitsa mtundu. Mwachitsanzo, Ziyan Foods yakhazikitsa malo ogulitsa ovomerezeka pamapulatifomu a e-commerce monga Tmall ndi JD.com, ndipo yalowanso ndi nsanja zotengerako monga Meituan ndi Ele.me. Mwakusintha zochitika zotsatsira zamitundu yosiyanasiyana ya ogula, Ziyan Foods imakulitsa mphamvu zamtundu. Kuphatikiza apo, kampaniyo imagwira ntchito ndi nsanja zazikulu za O2O zatsopano za e-commerce monga Hema ndi Dingdong Maicai, ndikupereka ntchito zolondola komanso zoperekera malo odyera odziwika bwino.
Kuyang'ana m'tsogolo, Ziyan Foods yadzipereka kulimbikitsa mosalekeza njira zake zogulitsira, kutsatira zomwe zikuchitika masiku ano, ndikusintha njira zake zogulitsa. Kampaniyo ikufuna kupereka zinthu zapamwamba kwambiri kwa ogula, kuwonetsetsa kuti kugula ndi kudyerako ndikosavuta.
Nthawi yotumiza: Aug-26-2024